Solo PR Pro | Successful Freelance PR Consulting

Freelance PR Consultants – 2010 is Our Year

Public relations is listed as one of the top careers for 2010, and this year, consultants are in the catbird seat.

Continue reading...

Blogger Relations – from a Blogger’s Perspective

Blogger relations is an activity only growing in importance for PR pros as the media landscape continues to shift. When bloggers speak on the topic, we often hear cranky pronouncements about the uselessness of PR people, which can too easily be written off as the self-important whining of big egos. But most bloggers are entirely [...]

Continue reading...

How do you distribute news?

This week’s #solopr chat – held each Wednesday from 1-2 p.m. Eastern on Twitter – got into the nitty gritty of one of the top issues facing PR professionals today: news distribution. Be sure to check out the transcript here in PDF, or online, for astute insights from the wise and experienced Solo PR Pros who [...]

Continue reading...

Why Entrepreneurs Should Hire Solo PR Pros

In the world of entrepreneurial ventures and startups, there are frequent discussions of whether Public Relations is necessary (in fact, a Google search for the phrase “pr is dead” [in quotes, lowercase] returns 119,000 entries!). The question resurfaced this week as a high-profile panel was held in Boston during a meeting of the Web Innovators Group [...]

Continue reading...

Using Social Media – Come Out from Behind the Curtain

Most PR consultants have been trained from early in our careers to work behind the scenes. We’ve typically served clients or company executives as the spokespeople, and it’s deeply ingrained that the spotlight should shine on them alone.  Today, it’s time to come out from behind the curtain. Chalk this up as yet another way that [...]

Continue reading...