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The Importance of Adaptability

Adaptability is inherent in the job of being a professional communicator. We know more than others that change is a constant. As a solo PR Pro the ability to adapt – processes, skills and perspective – can be crucial to your success and longevity. In this TED Talk, venture investor, Natalie Fratto shares what she looks for when determining which start-up founders to support. Fratto shares that she looks for more than intelligence, she looks for adaptability. Her insight is applicable to any business owner, whether or not you are seeking funding.

How has adaptability helped you in your solo business? What insights did you gain from Natalie's talk. Discuss in the comments or on social media using #solopr!