Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for …
A Solo PR Pro’s Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting
This is a guest post by Solo PR Pro Premium member Janet Falk. Even solo public relations professionals have partners. Although they may be silent, your email signature, out of office reply and your recorded voicemail greeting represent you and your brand in interactions with …
Treat Your Communications Counselors Like Your Lawyers
This is a guest post by Solo PR Pro Premium member Tara McDonagh Have you ever asked your lawyer to guarantee the outcome of a legal proceeding? Timing of that legal proceeding? I’m guessing no because you pay your lawyer to provide legal advice and …
How to Set Boundaries with Clients as a Solo PR Pro
When working in an industry like PR (especially as a solo practitioner), it’s easy to feel obligated to go above and beyond the call of duty for every client you work with. And while there’s absolutely nothing wrong with putting forth your best effort and …
3 Reasons Why It’s Time to Level Up as a Solo PR Pro With SMART Goals That Work
Adaptability, time management, organization, reliability, resourcefulness — these are just some of the skills professionals in the PR industry, and otherwise, need to thrive as entrepreneurs and business owners. But what about goal-setting? When you run your own business, it’s imperative to have a clear …
Fake, Fallacy and the Need for News Fluency
This is a guest post by Solo PR Pro Premium member Daria Steigman. This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. It has been lightly updated. There’s a problem with the news. No, it’s not …
7 Questions Solo PR Pros Should Ask Their New Clients
One of the driving factors behind success in the PR industry is the ability to establish and maintain mutually beneficial relationships with both members of the media and your clients. Getting to know your clients from the get-go opens the door for candid dialogues about …
5 Solo PR Pros Share How They Manage Their Time
Written by Jessica Lawlor Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, …
7 Ways to Maximize Your PR Programs
This year has been an especially challenging time to conduct business, and that makes it even more important to take care of the business that you have. Solo PR Pros need to ensure that they are optimizing value for clients, and are able to demonstrate …
Update Your Solo PR Pro Toolkit
In 2020 our lives have been upended multiple times. The practice of public relations has not changed, but it is time to update the Solo PR Pro tool kit for our “now normal”. Get serious about signatures. Be meticulous about having signed agreements before you start work. The …