When Solo PR Pros get a seat at the table they do amazing work. However, some companies will not even allow solos into the room because of their size, and this can be a huge mistake. In a recent post for Cision I discussed large …
Get Motivated with a Mastermind
One of the best aspects of operating as a solo practitioner is, well, being solo. The autonomy of choosing our projects and, for the most part, how we work is a fulfilling way to make a living. We provide value and combat isolation by collaborating …
Get a Room! The Benefits of a Solo Business Retreat
Setting aside time once a year to get away from your usual location and routine to check in with yourself and your business goals is good for business, and you.
Time Management for the Solo PR Pro: Who Has Time for That?
We all have the same number of hours in the day as Beyoncé, so they say. Except where Beyoncé has a huge team behind her, as solo consultants, we are the ones wearing many of the hats in our businesses. So, what’s a solo to …
2019 Trends to Watch for Solo PR Pros
We hope that 2018 was a good year for you, both personally and professionally. Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Voice Search / AI Did you receive …
How to Weather Bias in Communications
In a recent TEDxUGA talk, meteorologist J. Marshall Shepherd shares insights on confirmation bias and cognitive dissonance that has powerful applications for professional communicators. Using weather and climate change, Dr. Shepherd delves into bias and how it shapes our perceptions. Dr. Shepherd notes that “we all …
Hitting the Mark: Social Media Benchmark Report from Rival IQ
You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? That is what you’ll find in the 2018 Social Media Benchmark Report from Rival …
5 Gifts to Give Yourself This Year
Hello December! We are officially in the traditional gift giving season. Whether you celebrate Hanukkah, Christmas, Kwanzaa or nothing at all, you can treat yourself to a few well-deserved gifts that will have a lasting impact. Pats on the back Far too often, we are …
5 Tips to Set the Table for Success in the New Year
In a few short weeks, we will be blowing noise makers and singing “Auld Lang Syne” as we close out another year. Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in …
Solo PR Guide to Instagram Ads
Instagram is more than mouthwatering food photos and lusty travel pictures, it can be a powerful business tool for solo PR pros. Instagram has over 800 million users and 25 million business profiles. Those businesses range from solos to large corporations and span product and …
