This post was originally published on October 11, 2016 and updated on May 22, 2018. Independent work, once a mere fantasy for weary corporate warriors is a mainstream alternative for millions of people. In fact, independents make up 34% of the US workforce. The ease …
Written by Michelle Kane It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? Video is an excellent way to …
Ten years ago, we asked “Who Can Be a Solo PR Pro?” At that time, we noted that while this site has “PR” in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights …
On the first Tuesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 1, 2018 we weighed …
The following is a guest post from Tom McMakin, CEO of Profitable Ideas Exchange (PIE). Ashley looked out her office window on Broadway over at the Flatiron Building and counted the floors, calculating the approximate number of people who worked there. It was daunting. She …
Content marketing has always been integral to public relations, long before the current label. Many Solo PR Pros also wear the integrated marketing hat and are deeply involved in content marketing for clients. In an open letter, Digitas, who recently created a Content Coalition invited others in …
We are delighted to share today’s guest post from Solo PR Pro Premium Member, author and crisis communications expert, Doug Levy. Times and technologies change, but the realities that prompted one of the most famous emergency communications in history remain true today. Just as Paul …
Is activism the new black? We are living in a time where activism – social and political – is more prevalent than ever. Fiery speeches and pictures of protests populate our social feeds as often as recipes and puppy videos. In these highly charged times …
New and seasoned solo PR Pros often struggle with what to charge. You may consider the market, economy, scope, industry, and competitive landscape but ultimately what to charge comes down to how much the client will value you. In this TEDx talk, pricing consultant. Casey …
This is a guest post from Solo PR Pro Premium Member, Janet L Falk of Falk Communications and Research. A version of this article first appeared on Bulldog Reporter. The majority of solo PR Pros gain business through referrals, so it is vital to build …
