As a solo PR pro, you’re probably used to doing things on your own, especially when it comes to managing your PR business. And while it’s not always a bad thing to be in full control, it means that as your business thrives and grows, …
5 Solo PR Pros Share Their PR predictions for 2021
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for …
How to Raise Your Rates in 2021 and Beyond — A Guide to Charging as a Solo PR Pro
The start of a new year is an especially prime opportunity to reflect on business earnings from the last 12 months. Were you forced to accept low-paying projects or could you hand-pick them? It’s also a great time to raise your PR rates and think …
10 PR Conferences All PR Solo Pros Need to Know About in 2021
One of the keys to being a confident and savvy solo PR pro is professional development. Yes, we know. Professional development isn’t as easy as it may have been before you went solo. There’s typically no department conference budget or boss urging you to attend …
Crisis-Proof Your Solo Business: 5 Tips to Help You When Things Go South
This is a guest post by Solo PR Pro Premium member Susan Stoga. I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Several decades later, I use some of the same strategies, and yet others …
Creating a Timeline for Your PR Campaign: 4 Stages of the Process
If you’ve been keeping up with us, then you’re already aware of how critical an effective PR plan can be when it comes to success. Whether you’re setting yourself up for a busy new year or kicking things off with a brand new client, one …
The 8 Elements of a PR Plan, Plus What to Do Before and After Writing It
PR has the power to help businesses and brands flourish in remarkable ways. (But you already knew that, solo PR pro!) For professionals in charge of this growth, however, what does it take to develop and execute an effective PR plan to guarantee it will …
5 Solo PR Pros Share How They’re Planning for 2021
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for …
A Solo PR Pro’s Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting
This is a guest post by Solo PR Pro Premium member Janet Falk. Even solo public relations professionals have partners. Although they may be silent, your email signature, out of office reply and your recorded voicemail greeting represent you and your brand in interactions with …
Treat Your Communications Counselors Like Your Lawyers
This is a guest post by Solo PR Pro Premium member Tara McDonagh Have you ever asked your lawyer to guarantee the outcome of a legal proceeding? Timing of that legal proceeding? I’m guessing no because you pay your lawyer to provide legal advice and …