Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind …
We Solo PR Pros love any gadget, app, or tech tool that helps us to save time, stay organized, and better serve our clients. Here is a list of tools we are loving right now. Otter.ai We are always on the hunt for an audio …
It’s inevitable. One day you will break up with a client. It could be after decades or after a few months. It can be unexpected, or you may have sensed it was on the way. Or, what seemed like a great fit turned into the …
Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing …
Once upon a time—well, not that long ago—television sets had dials on them that were used to change channels. There were two channel dials, VHF and UHF, named after the “very high” or “ultra-high” frequencies that stations used for their broadcasts. The VHF dial, channels …
With the arrival of spring and longer, warmer days, the last thing a busy Solo PR Pro wants to do is spend more time indoors making sense of receipts, expenses, and other data in preparation for filing taxes. Download these apps now to make your …
Solo PR Pros don’t have to give up brainstorming when they leave the corner office. You can brainstorm on your own with these tips.
Personas have spread throughout the business world. Starting in the information technology space for tailoring application development to intended users, the idea of using fictional characters to characterize a particular audience in fine detail has been taken up by many organizational functions. And for good …
Do thoughts of how to use search engine optimization (SEO) make your head spin? It’s OK. And, guess what? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days …
When Solo PR Pros get a seat at the table they do amazing work. However, some companies will not even allow solos into the room because of their size, and this can be a huge mistake. In a recent post for Cision I discussed large …
