Solo PR Pro Blog
Today, we must be aware that many of us are just dealing with a lot of things in addition to doing our jobs. Compassion may be our greatest skill in navigating a workplace that is filled with wounded and weary people whose performance and perception may be colored by those experiences.
Artificial intelligence (AI) has been a leading topic of conversation as we embrace its capabilities and reshape how work gets done. Additionally, AI tools offer unprecedented opportunities to streamline business-building processes, especially for Solo PR Pros. We can...
The end of the year can feel like a triathlon to Solo PR Pros. With a list longer than Santa Clause, you have an overwhelming amount of client and administrative tasks to complete before the ball drops on December 31. With proposals to finalize, contracts to renew,...
Public Relations professionals know the power of cultivating a strong brand. We spend our days crafting powerful stories and giving life to vision through meticulous planning and thoughtful execution. Yet, we often push our own brand building to the bottom of our...
For both new and experienced solo PR professionals, a common question often arises: how should I determine my rates? Today, we will delve into key considerations when setting your pricing.Establishing your rate begins with a clear understanding of your overhead...
In an ever-evolving industry like public relations, change is not just a constant; it's a necessity. A recent episode of That Solo Life podcast, aptly titled "Breaking Up the Band – Becoming Solo Again," taps into a topic that resonates deeply with many in the PR...
Solo public relations professionals work hard to win and maintain healthy client relationships, but a bad client can impact your confidence and sometimes your bank account. Thankfully, for most solo PR Pros, bad clients are the exception rather than the rule. Below...
In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may...
Living in Michigan, I am always checking the forecast before I make plans. I have multiple weather apps but have also learned to assume that on any given day, you should be prepared for rain or snow. The outlook for the PR business feels a lot like Michigan weather...
Raising rates should be a part of every Solo PR Pro’s toolbox. However, it is not always feasible to raise rates for your current clients. This can be challenging in an economic landscape that has been rife with rising costs, and client layoffs. If you want to enhance...
Tis the season to wrap it all up and put a bow on it. In between the mad dash to finalize reports, budgets and campaigns, Solo PR Pros are also thinking about year-end client gifts for clients. A thoughtful gift is a great way to show appreciation to clients, but it...
Today is World Kindness Day, and while we don’t normally celebrate every designated day on the calendar on this blog, we are here for this one. We are at a time in our history when mistrust, miscommunication and meanness seem to dominate the culture. As communication...