Paying for Online Content, PR Measurement, Retweets, & More

During the March 23 #solopr Twitter chat, independent PR pros discussed paying for online content, PR measurement tools, retweets, and information overload. The following questions helped guide the conversation:

1. Interesting post on @spinsucks re: what will people pay for online (inspired by NYT) What do you think?

2. Revisiting this topic: What tools/methods are you currently using to monitor client/ industry coverage?

3. A participant on this chat has said all the RTs make her “cuckoo.” What say you?

4. Information overload seems worse than ever. How do you decide what to read (online and print) and make time for it?

Be sure to check out the transcript in PDF for the full discussion. How would you answer these interesting questions?

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.