Groundhogs, Grey Days and Creating Your Own Spring

Punxsutawney Phil did not see his shadow and we are in for an early spring. But Solo PR Pros need not rely on the fickle predictions of a rodent to predict the forecast for their business. Listed below are three things that you can do to ensure that you have spring year round in your solo PR business. 

Remember Why. You may have started your business after a long, careful plan. Or, perhaps you eased into it as a transition period from a job and decided to stick around. Whatever the circumstances there was something that made you commit. Was it the feeling of freedom in truly being in charge of every facet of your career? Was it the ability to decide on a balance that works for you? Or was it being able to be present for your family? When you hit the long, grey days of winter (and every business has them) remember why you started and let it be your sunlight until you once again see the sun.

Set Goals. Working to achieve a set goal is a great way to stay motivated and excited about your business. As a runner, signing up for a spring race, gives me a reason to keep going when the temperatures are low and I want to hibernate. The same is true for your business. Set goals for things you want to learn, milestones you want to reach or even clients that you want to engage. Be creative, and choose goals [PRO Resource] that are important to you. It has to be meaningful to you to sustain the excitement. And don’t forget to plan how you will reward yourself when that goal is reached.

Nurture your Garden. You don’t have to wait for the calendar to change to have things blossom in your own business. Tend to your business “garden” year round by planting seeds for new business, watering those relationships and pulling the weeds of things (or clients) that are not working. You can enjoy a blossoming garden year round, by tending to your business every day. Be consistent with your business development; you should always have a pipeline of activity. Waiting until plants in the garden stop growing to plant new seeds will leave you stressed as you wait for something to grow. Pick a method or two of cultivating new business and commit to it.

Being a solo is not free of challenge, but you can thrive in any climate by putting a few simple practices into place. And if you need support, Solo PR PRO is here to help pull you through your winter and into the sunlight.

Photo by Mak on Unsplash