From Solo PR Pro to Agency and Back Again

Living the Life

From Solo PR Pro to Agency and Back Again

Feb 20, 2024 | Living the Life

From Solo PR Pro to Agency and Back Again

Feb 20, 2024 | Living the Life

In an ever-evolving industry like public relations, change is not just a constant; it's a necessity. A recent episode of That Solo Life podcast, aptly titled “Breaking Up the Band – Becoming Solo Again,” taps into a topic that resonates deeply with many in the PR world: scaling down from a small or microagency to a solopreneur. Whether due to shifts in the market, personal aspirations, or lifestyle changes, knowing when and how to transition back to flying solo is a decision that calls for introspection and strategy. This blog post is your guide in navigating these waters.

Honoring Your Professional Season

We champion the tenet that there's power in recognizing the season of your professional life that you're in. Sometimes growth means expansion, but at times, it can also entail simplification and returning to a business of one. Shedding layers and returning to a one-person operation isn't a step back but rather a strategic realignment of your strengths and goals.

Identifying the Catalyst for Change

There are external and internal factors that can be the catalyst for the shift from bigger business to a true Solo PR. It may be the longing for simplicity, the need to reclaim time, or an urge to reconnect with doing the hands-on work of public relations. The fundamental takeaway? Listen to your instincts – they are more honed than you realize and can lead you where you need to be in your professional journey.

Strategizing the Scale Down

When you make the decision, your transition must be as strategic as it is reflective. Below are three strategies that can help you make the transition from agency to solo:

  1. Clear Communication: Whether it’s clients, stakeholders, or colleagues, convey your intent with clarity and assurance.
  2. Redefine Your Brand: As you shift focus, revisit what your solo brand stands for. Retain its essence but don’t shy away from reinvigorating its identity.
  3. Assess Your Offerings: Analyze what services you wish to carry forward, which to let go of, and perhaps, new ones to introduce.

Whether this is your first time transitioning to solo, or you’ve done it before, here are 5 key things that can help you get out of the starting blocks and on the track to running your own solo PR business.

The Resilience in Flexibility

Adaptability is the hallmark of a resilient professional. By choosing to scale down thoughtfully, you're exercising the flexibility that you have in running your own business. Choosing to once again become a solopreneur does not diminish your influence; it empowers you to customize your business to fit your needs and passions.

Transitioning back to being a solopreneur is as much about strategy as it is about self-awareness. Whether you're expanding or contracting, your worth and capabilities do not change.

For the self-employed public relations professionals out there contemplating this shift, ‘breaking up the band’ should not be seen as an end but as a harmonious beginning to a different tune, one that you compose note by note, on your terms. Here’s to your new solo symphony! 

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Photo via iStock Photos by Getty

Written By Karen Swim
Karen Swim is the President of Solo PR and Founder of public relations agency, Words For Hire.