Solo PR Pro Blog
Whither the blog comment? Recently, popular blog Copyblogger announced they were removing the comment section from their blog, and encouraged readers to instead write their own posts in response, or comment on Google+ and Twitter. Mark Schaefer shared his thoughts on...
Can you clearly articulate the difference between paid, earned, owned, and shared media, and how to capitalize on each? Do you know how to use your love of reading fiction for better storytelling in your day job? If you know you (or your clients) could use a primer on...
What’s a savvy solo independent pro to do when a client goes way off script during a media interview? Read this week’s transcript to find out! During the April 2 #solopr Twitter chat this question and the following topics of interest were vigorously discussed by...
Logos are central to an organization’s visual brand identity, and as communications consultants, we’re trained to give them a great deal of importance. But in fact, if you need a logo quickly and with minimal hassle (for invoices, letterhead, business cards, etc.), you can actually create your own logo in 5 minutes, no special design software required!
This week highlighted that, as an independent pro, you not only get to color outside the lines but decide where the lines are drawn. During the March 26 Solo PR chat, independent communication pros discussed the following topics of interest: What's the difference...
In the U.S., tax day is just three weeks away, and every year consultants wonder if there are deductions they haven't thought about. This infographic (a couple years old, but most is evergreen), highlights some of the top tips and things to think about: Of course,...
During the March 19 Solo PR chat, an international group of top independent communication pros discussed the following topics of interest: What do you do if you have a client spokesperson who thinks they can reach out/talk to media directly? If you see a young pro at...
The first time a potential client says you must carry $1 million in general liability coverage (or more) to win their business, the tendency is to freak out! But there's no need to worry - the most commonly required insurance is probably much cheaper than you imagine,...
During the March 12 Solo PR chat, independent communication pros discussed the following topics of interest: I need help with admin tasks- is a virtual assistant the way to go? How do you find a good one? What tasks can/do you offload to a VA? What do you do when...
Batman tries to go it alone, but always ends up needing backup from Robin, Commissioner Gordon or sometimes Catwoman. Superman may be the Man of Steel but any kid could take him out with a fistful of Kryptonite and a slingshot. The solo professional is the real world...