Solo PR Pro Blog
During the April 22 #solopr twitter chat, a diverse group of independent communication pros from across the country gathered to discuss the following topics of interest: Should I continue to subcontract with an agency that gives me lame media pitches, won't accept...
In this dog eat dog world, do people really cooperate to get to the top? Of course they do, and the world of blogging is one of the most obvious examples. Solo PR Pros support each other on a regular basis, and today we're unveiling a resource to help you easily find...
During the April 16 #solopr twitter chat a diverse group of independent communication pros from across the country gathered to discuss the following topics of interest: Have you ever promised a client coverage in their chosen publication in order to win their...
If you’ve never participated in a Twitter chat (sometimes called a Tweet Chat), the concept can be a bit confusing. Here’s what you need to know to participate in any chat on Twitter.
Each Wednesday at 1 pm EST, a diverse group of independent communication pros from across the globe gather to discuss hot topics and timely issues that impact the solo professional. The April 9 #solopr twitter chat was once again filled with savvy pros at varying...
Whither the blog comment? Recently, popular blog Copyblogger announced they were removing the comment section from their blog, and encouraged readers to instead write their own posts in response, or comment on Google+ and Twitter. Mark Schaefer shared his thoughts on...
Can you clearly articulate the difference between paid, earned, owned, and shared media, and how to capitalize on each? Do you know how to use your love of reading fiction for better storytelling in your day job? If you know you (or your clients) could use a primer on...
What’s a savvy solo independent pro to do when a client goes way off script during a media interview? Read this week’s transcript to find out! During the April 2 #solopr Twitter chat this question and the following topics of interest were vigorously discussed by...
Logos are central to an organization’s visual brand identity, and as communications consultants, we’re trained to give them a great deal of importance. But in fact, if you need a logo quickly and with minimal hassle (for invoices, letterhead, business cards, etc.), you can actually create your own logo in 5 minutes, no special design software required!
Last week, I received the following email from a client I’ve worked with for several years, with the subject line “Volume Reductions:” Kellye, Our [business] has been under pressure through the 1st quarter. We are seeing some slight pick-up this past week and...
On the blog, we showed you How to Create Your Own Logo in 5 Minutes. If you’re just getting started as a Solo PR Pro, or if your current documents could use a re-fresh, check out our full kit of brand identity templates, with examples – exclusively for Solo PR PRO...
This week highlighted that, as an independent pro, you not only get to color outside the lines but decide where the lines are drawn. During the March 26 Solo PR chat, independent communication pros discussed the following topics of interest: What's the difference...