On the last Tuesday in March, we held a special chat, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 31, 2020 we weighed in with...
Chats
Staying the Course In a Crisis
In this age of social distancing, it is been more important than ever to be more intentional about connecting with our fellow humans. Now more than ever we need to be a community, so it feels right to bring back our popular Twitter chats. We want you to know that we...
Life’s a Beach for the Solo PR Pro
Hot temperatures and long days have us all longing to spend more time at the beach. This month #solopr is joining forces with #SMChat for a combo beach-themed Twitter chat on July 11 at 1 pm ET. Join us from your desk or deck chair as we discuss the topics below....
Solo PR Twitter Chat: Data Privacy, Social Media and Summer Business Development
The long-running #solopr Twitter chat is a popular chat for independent and small business pros in public relations, communications, social media and related fields. Join us for the next chat on Tuesday, June 5 at 1 pm Eastern as we cover any remaining questions...
Chat Recap: Content Marketing
On the first Tuesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 1, 2018 we...
Content Marketing #solopr Twitter Chat
Content marketing has always been integral to public relations, long before the current label. Many Solo PR Pros also wear the integrated marketing hat and are deeply involved in content marketing for clients. In an open letter, Digitas, who recently created a Content...
Chat Recap: Economic Ups and Downs (and more)
On the fourth Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On October...
Chat Recap: How Has Google Influenced You?
On the fourth Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
Chat Recap: Vacations and Setting Boundaries While Away
On the second Wednesday in July, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat (learn how to join us here). Our two groups of top communication professionals shared thought leadership, tips and advice on the...
Chat Recap: Project Stalls, Doubt, and More
On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On June 14,...
Chat Recap: What’s On Your Professional Bucket List?
On the fourth Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 24, 2017...
Chat Recap: Creating Customer Value And More
On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 10, 2017...
Chat Recap: How would you counsel United in light of recent events?, and more
On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April 12,...
Chat Recap: Monitoring Competition, Longevity, Payment Terms, and More
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 22,...
Chat Recap: Onboarding Clients, Differing Opinions, and More
On the first Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 8,...
Chat Recap: Livestreaming, Multimedia, and More
On the second Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
Chat Recap: Alternative Facts, Investing In Your Business, & More
On the first Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
Chat Recap: Fake News, LinkedIn Relationships, and More
On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On January...
Chat Recap: Social Media – Strategies, Challenges and Gaps in 2017
On the first Wednesday in January, we kicked off the year with a joint Q&A chat with the #smchat community. Top independent communication and social media professionals shared thought leadership, tips, and advice in response to questions on the topic of social...
Chat Recap: Fake News, Changes in 2017, and More
On the second Wednesday in December, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On December...
Chat Recap: Time Off, Emotional Lows, Gratitude, and More
On the fourth Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On November...
Chat Recap: Boredom, Year-End Planning, and More
On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
Chat Recap: Scariest Client Experiences, Slow Pay Clients, and More
On the fourth Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On October...
Chat Recap: Red Flags, Making Boring News Exciting, and More
On the second Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On October...
Chat Recap: Holidays With Clients, Business Anniversaries, and More
On the fourth Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
Chat Recap: Influence – Defining It, Measuring It, and More
On the second Wednesday in September, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat (learn how to join us here). Our two groups of top communication professionals shared thought leadership, tips and advice on...
Chat Recap: Crisis, Clients and the Choices We Make
After taking a summer hiatus, on the fourth Wednesday in August, we returned and held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community...
Solo PR Twitter Chat: Crisis, Clients and the Choices We Make
The Solo PR Twitter chat summer hiatus is over! We are resuming our regularly scheduled chats (the 2nd and 4th Wednesday of every month at 1pm ET) beginning, Wednesday, August 24, 2016. As we make the transition from the lazy, hazy days of summer to fall, this week's...
Cultural Advocacy and Public Relations
Solo PR Pro is taking July off from our bi-monthly Twitter chats, however we are gathering on other platforms. On Wednesday, July 13 at 1pm ET, we invite you to join our blab discussion with Solo PR Pro member, Aaamaal Abdul-Malik. This integrated communications...
Chat Recap: Bridging Generational Styles, Video, and More
On the fourth Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On June...
Chat Recap: Journey to the Future
On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On June 8 2016,...
#SoloPR Topic Chat: Journey to the Future
Mary Meeker's 2016 Internet trends report is out and, as it has every year, it has inspired a great deal of discussion. The 213-slide presentation is definitely worth a read, as it has broad reaching insights that impact sectors beyond technology. Forecasting is...
Chat Recap: LinkedIn Pages, Client Gender & More
On the fourth Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 25 2016,...
Chat Recap: Discounting Your Prices, Working For Free, And More
On the second Wednesday in May, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat (learn how to join us here). Our two groups of top communication professionals shared thought leadership, tips and advice on the...
Chat Recap: Gender Pay Gap, and More
On the fourth Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April...
Chat Recap: Your Career Track as an Entrepreneur
On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April...
#SoloPR Topic Chat: Your Career Track as an Entrepreneur
The growth question is one that all successful entrepreneurs face at some point in their business. There is plenty of advice for determining if, when and how you grow your business. However, one facet of growth that is not widely discussed is professional growth. As a...
Chat Recap: Signs It’s Time To Grow and Evolve In Your Business and More
On the fourth Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March...
Chat Recap: The Virtual Team
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 9...
#SoloPR Topic Chat: The Virtual Team
Being a Solo PR Pro does not mean that you always work alone. Given the nature of consulting, you and/or your clients’ needs may evolve. Whether you need a specialized vendor for a project, another consultant as a partner or an administrative assistant,...
Chat Recap: Facebook Reaction Buttons and More
On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
Chat Recap: The Role and Value of PR in 2016
On the second Wednesday in February, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat. Our two groups of top communication professionals shared thought leadership, tips and advice on the following topics of...
Combined #SoloPR and #SMChat: The Role and Value of PR in 2016
This week, we will be joining forces once again with the savvy and insightful social media-focused #SMchat community for our regularly scheduled #solopr Twitter chat hour. Inspired by the recent AdAge article underscoring PR’s vital role in the marketing mix, we will...
Chat Recap: Future of Work
On the fourth Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On January...
Chat Recap: 2016 Business Resolutions, Challenges and More
On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
Chat Recap: Pre-qualifying Prospects, Contracts and More
On the second Wednesday in December, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On December...
Chat Recap: PR Plans
On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
Chat Recap: Introducing Subcontractors to Clients, Rush Jobs and More
On the fourth Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On October...
Chat Recap: SoloPR Pros Income Trends, Satisfaction and More
On the second Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On October...
Chat Recap: Volkswagen’s Emissions Cheating Scandal and More
On the fourth Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
Chat Recap: Social Media Planning and Execution
On the second Wednesday in September, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat. Our two groups of top communication professionals shared thought leadership, tips and advice on the following topics of...
Chat Recap: What do you do with a piece of news?
On the fourth Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On June...
#SoloPR Topic Chat: What do you do with a piece of news?
Be sure to checkout the re-cap post for this chat - which includes highlights and the full transcript - here. A part of your role as a professional communicator is to make sure your client’s messages are visible to their identified audiences. Whether you manage the...
Chat Recap: Vacations, Delegation, LinkedIn and More
On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On June...
Chat Recap: Client Reporting Best Practices with Christine Perkett
On the fourth Wednesday in May, we joined forces with special guest PR powerhouse Christine Perkett. Participants weighed in with opinions and insight on the following topics of interest: In general, what do clients really care about? What do they want to see in...
#SoloPR Topic Chat: Client Reporting Best Practices
Be sure to checkout the re-cap post for this chat - which includes highlights and the full transcript - here. In the pursuit of happy clients, good reporting is key. But what reports are worthwhile and how can we make them more meaningful? Tomorrow (Wednesday,...
Chat Recap: Social Media Routines
On the second Wednesday in May, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat. Our two groups of top independent communication professionals shared thought leadership, tips and advice on the following topics of...
Chat Recap: Managing Client Expectations
On the fourth Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April 22,...
Chat Recap: Are PR Focused Conferences A Useful Investment?
On the fourth Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 25,...
Chat Recap: Social Media, Press Releases and Negotiations
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 11,...
Chat Recap: Prospecting For New Business
On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
#SoloPR Topic Chat: Prospecting for New Business
Be sure to checkout the re-cap post for this chat - which includes highlights and the full transcript - here. For any contractor, regular attention to the new business pipeline is critical to success. For many communications consultants, networking for new clients is...
Chat Recap: Ethics, Databases and More
On the second Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
Chat Recap: Love More, Sell More with Jack Vincent
On the fourth Wednesday in January, we joined forces with special guest Jack Vincent, sales coach and author of A Sale Is a Love Affair. Participants weighed in with opinions and insight on the following topics of interest: Jack says self-love is the first step in...
How is a Sale like a Love Affair? – Join This Week’s #Solopr Topic Chat
Be sure to checkout the re-cap post for this chat - which includes highlights and the full transcript - here. Many communications consultants are confident in their abilities, except when it comes to business development –but it doesn’t have to be that way! Tomorrow...
Chat Recap: Is Social Media Marketing Its Own Discipline?
On the second Wednesday in January, we joined forces with #SMchat for one of our popular combo Twitter chats with that group. The questions centered on the topic Is Social Media Marketing Its Own Discipline? Participants weighed in with opinions and insight on the...
Chat Recap: End of Year Plans, New Year Goals and More
On the second Wednesday in December, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On December...
Chat Recap: Storytelling, Public Speaking, and More
On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On November...
Chat Recap: Managing Your Self-Employed Business
The rise of the independent nation is well underway, and much of world has recognized the critical role professional independent consultants can play in today's workforce. As the environment for freelancers and contractors continues to evolve, those of us who are...
Negotiating and Business – Join This Week’s #SoloPR Topic Chat
Be sure to checkout the re-cap post for this chat - which includes highlights and the full transcript - here. Tomorrow (Wednesday, 10/22/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter (never participated in a Twitter...
Chat Recap: #SoloPR Twitter Chat Turns 5!
This week, we celebrated the #SoloPR chat's fifth birthday! Longer than any other continuously running PR chat on Twitter, we've gathered an amazing group of professionals who play hard, work harder, and are always interested in helping and learning from each other...
#SoloPR Chat Turns 5 – Join Us to Celebrate!
In 2009, the U.S. welcomed its first black president, we mourned the loss of the "King of Pop," and people were talking about a crazy new TV show called the Jersey Shore. And on Twitter, we gathered a group of forward-looking early adopters for an hour of "smarts and...
Ethical Public Relations – Why It’s Important and Tips for Conduct
Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your...
Join Us for This Week’s #SoloPR Topic Chat: Ethics
Be sure to checkout the re-cap post for this chat - which includes highlights and the full transcript - here. Tomorrow (Wednesday, 9/24/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter (never participated in a Twitter...
Q&A Chat Re-cap: Weekend Work and more
On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). Our September 2014...
Self-Employed Health Insurance – Your Questions Answered
One of the most vexing challenges facing many self-employed solo and small businesses is health insurance - and this challenge has only become more complicated in recent years. This week, during our #SoloPR Topic Chat on Twitter, we were joined by Angus McRae, a...
#SoloPR Topic Chat Preview: Health Insurance
Be sure to checkout the re-cap post for this chat - which includes highlights and the full transcript - here. Next Wednesday, August 27, at 1-2 p.m. Eastern time (10-11 a.m. Pacific), we’re looking forward to our first #SoloPR Topic Chat on Twitter (Never participated...
Chat re-cap: Disclosures and Other Sticky Situations
On the second Wednesday in August, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On August 13,...
Chat recap: Platforms, Podcasts and Job Postings
In case you missed it, the #solopr chat is moving to a twice monthly schedule. This week we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by...
Chat recap: Navigating Tricky Clients and the Role for Texting
Each week, top independent communication professionals share thought leadership and tips as part of the #solopr chat on Twitter (learn how to join us here). This week, we weighed in with opinions and insight on the following topics of interest: When a client is...
Chat Recap: Analyzing Success and Keeping Your Chin Up
Each week, top independent communication professionals share thought leadership and tips as part of the #solopr chat on Twitter (learn how to join us here). This week, we weighed in with opinions and insight on the following topics of interest: When you have writer's...
Chat Recap: Big Brands, Bold Steps and the Freedom to be You
This week big brands made bold moves in fighting inaccuracies and managing their reputation, which made for great discussion during the June 25 #Solo PR twitter chart. An international group of independent communication professionals weighed in with opinions and...
Chat Recap: Wire Services, Counseling Clients and Slow Periods
The June 18 #Solo PR twitter chat could have been titled the Burn Notice edition. Smart independent communication professionals gathered to discuss things that seem to be burning out, clients that burn you with last minute requests and how not to get burned from bad...
Chat Recap: Client Wrangling and Busting Through
The June 11 #Solo PR twitter chat happened to include a number of questions on client wrangling. Our community of savvy independent communication professionals discussed the following topics of interest: What proactive steps should you take when you know client's...
Chat Recap: Promotions, Project Quotes, Mergers and Networking
The weekly Solo PR Twitter chat on June 4, 2014 drew a diverse group of independent communication pros from across the country. With a mix of expert insight and humor these pros discussed the following topics of interest: What are your go-to promo items or branded...
Chat Recap: Hits, Misses and Holidays
As independent communication pros, sometimes we have to have awkward conversations with clients. Thankfully, there was nothing awkward about the May 21 #solopr Twitter chat! A global group of pros gathered to discuss current challenges, trends and the following topics...
Chat Recap: Elevators, Beaches, Control and Taking the High Road
On May 14, independent communication pros representing a broad range of industries gathered for the weekly #solopr Twitter chat. These diverse pros discussed the following topics of interest: What do you do when you have to work w/another agency as part of client...
Chat Recap: Rush Jobs, Dual Roles and PR vs Marketing 3.0
A savvy group of independent communication pros from across the country gathered for the May 7 #solopr Twitter chat. The group enjoyed a lively, fast moving chat as they discussed the following topics of interest: When you work w/a client on a project basis, how do...
Chat Recap: PR Crisis, Visuals, Transparency and Changes
An international group of independent communication pros gathered for the April 30 #solopr Twitter chat to discuss the following topics of interest: (1/2) We all know about the Clippers. @prtini makes a great pt about using visuals in crisis...
Chat recap: Publication Promises, Pay-to-Play and Hyperbole
During the April 16 #solopr twitter chat a diverse group of independent communication pros from across the country gathered to discuss the following topics of interest: Have you ever promised a client coverage in their chosen publication in order to win their...
How and Why to Participate in Twitter Chats – Everything You Need to Know
If you’ve never participated in a Twitter chat (sometimes called a Tweet Chat), the concept can be a bit confusing. Here’s what you need to know to participate in any chat on Twitter.
On Boarding, Setting Boundaries and Self-Promotion
Each Wednesday at 1 pm EST, a diverse group of independent communication pros from across the globe gather to discuss hot topics and timely issues that impact the solo professional. The April 9 #solopr twitter chat was once again filled with savvy pros at varying...
Subcontractors, Gaining Client Trust and Oh No, Not That!
What’s a savvy solo independent pro to do when a client goes way off script during a media interview? Read this week’s transcript to find out! During the April 2 #solopr Twitter chat this question and the following topics of interest were vigorously discussed by...
Marcom, Free Work and Spotting the Fakes
This week highlighted that, as an independent pro, you not only get to color outside the lines but decide where the lines are drawn. During the March 26 Solo PR chat, independent communication pros discussed the following topics of interest: What's the difference...
Chat recap: How to Handle Clients Contacting the Media, Mentoring Clients, and More
During the March 19 Solo PR chat, an international group of top independent communication pros discussed the following topics of interest: What do you do if you have a client spokesperson who thinks they can reach out/talk to media directly? If you see a young pro at...
Chat recap: Finding Efficiencies and Avoiding Debbie Downers
During the March 12 Solo PR chat, independent communication pros discussed the following topics of interest: I need help with admin tasks- is a virtual assistant the way to go? How do you find a good one? What tasks can/do you offload to a VA? What do you do when...
Chat Recap: How Long is Too Long and the Winding Road to Solo Success
If you have lost that loving feeling or simply feel the itch of change this week's Solo PR Twitter chat transcript may inspire you. During the March 5 Solo PR chat, independent communication pros got down to business as they discussed the following topics of interest:...
Chat Recap: Frequent Flyer Miles, Text Me Maybe and Packing Light
During the February 26, 2014 #solopr Twitter chat, independent pros in PR, Social Media and related fields discussed the following topics of interest: (1/2) Many of us travel quite a bit, & @RedMedia shared that Delta is changing its frequent flyer...
Chat Recap: Managing Clients, Prospects and Winter Weather
During the February 12 #solopr Twitter chat, independent pros shared insight and advice on the following topics of interest: When a potential client seems interested and then suddenly ignores you, when/how often should you contact for followup? #solopr If you see an...
Chat Recap: PR Wins, Fails, Advice and the Art of the Apology
Mea culpas and mittens were among the topics discussed during the February 5 #solopr Twitter chat. Independent pros in PR, Social Media and related fields served up smart advice and insight about the following topics of interest: Today, CVS drugstore announced it's...
Chat Recap: Media, Madness and Content Marketing
During the January 29 #solopr Twitter chat, independent communication professionals discussed the following topics of interest: When a client damages relationship w/journo how do you handle? #solopr Q2 is a quick followup, what if you were working w/someone who...
Chat Recap: New Client Meetings, Pitching National Media and Subcontracting
When opportunity knocks, how do you answer? During the January 22 #solopr chat, independent communication professionals discussed how to prepare for that initial meeting with clients. Other topics included breaking through to the national media and insight and...
Chat Recap: Measurement and Outcomes for PR and Social Media
This week we had a double dose of smarts as we joined forces with the social media-focused #SMchat community during our regularly scheduled #solopr chat hour, for a combined sharing of ideas. The topic was Measurement and while what is measured may vary by area of...
Chat Recap: Finding Balance, Facebook, Pitching and Best of 2013
In the final chat of 2013, independent communication pros discussed the following topics of interest: How do solos stay balanced? E.g., how do other solos keep work from taking over their lives? #solopr Facebook organic reach has declined. How are you managing for...
Chat Recap: Managing, Planning and Celebrating Your Business
During the December 13 #solopr Twitter chat, independent communication professionals discussed the following topics of interest: A local PR pro tells you he's mentioned you to biz new to town (you don't know anyone at new biz). How do you proceed? #solopr 2014 is sure...
Chat Recap: LinkedIN, CEO Oh No and Productivity
Independent communication professionals got down to business during the December 4 #solopr Twitter chat,as they discussed the following topics of interest: How are you using LinkedIn as a biz dev tool? How effective is LI for your business? #solopr Inspired by...
Chat Recap: Giving Thanks, Talking Turkey, Social Media Table Manners and More
In the Thanksgiving themed November 20 #solopr Twitter chat, independent communication professionals discussed the following topics of interest: What business advice are you most thankful that you received? #solopr How do you manage a client that’s a turkey...
Chat Recap: Holiday Gifts, Financial Management and Battling Overwhelm
The weather outside is frightful but solo chats are delightful. During the November 13 #solopr Twitter chat, independent communication professionals warmed their hands in a virtual fireside chat as they discussed the following topics of interest: Do you send...
Chat Re-cap: Balance, Burn Out and Bringing it in 2014
During the November 6 #solopr Twitter chat, independent communications professionals discussed the following topics of interest: How do you "leave work" when you work from home? #solopr What do you do when you've lost that "loving" feeling about your business?...
Chat Re-cap: Business Books, Budgets and Blogger Relations
During the October 23 #solopr Twitter chat, we discussed the following topics of interest to independent communications professionals: 1. Are you working with clients on 2014 budget/plans? Are budgets going up/down? Adding or subtracting projects? 2.What business...
Chat Recap: Instagram, Infographics, Interns and More
The specific questions and top responses from the October 9 #solopr Twitter chat, include:
Chat Recap: Making Time For Marketing, News Wires and More
The specific questions, and top responses, from the October 2 #solopr Twitter chat, include:
PR Ethics, Difficult Client Contacts, and more
During the September 25 #solopr Twitter chat, independent communications professionals discussed PR ethics, as well as how to deal with a difficult client point person. In addition to the downloadable transcript in PDF, we've setup a Storify with highlights of the...
Chat Re-Cap: Brainstorming, Reporting, Facebook Changes, and more
The specific questions, and top responses, from the September 11 #solopr Twitter chat, include:
Videos, Vines, Customer Promoted Tweets, and more
During the September 4 #solopr Twitter chat, independent communications professionals discussed the importance of video quality, how to use Vine video, disgruntled customers purchasing promoted tweets, and more. In addition to the downloadable transcript in PDF, the...
Newsjacking, the Media and Miley, and More
During the August 28 #solopr Twitter chat, independent communications professionals discussed video news releases (VNRs), newsjacking, traditional media's ever-increasing celebrity focus (e.g., top coverage of the Miley/VMA controversy), and more. In addition to the...
Chat recap: Handling Rogue Clients, Getting Top Media, and More
The specific questions, and top responses, from the August 21 #solopr Twitter chat, include:
Chat Recap: Client Coping, Content Strategies, and More
The specific questions, and top responses, from the August 14 #solopr Twitter chat, include:
Chat Re-Cap: Holding Seminars, Daily Tools, Online Detractors, and More
The specific questions, and top responses, from the August 7 #solopr Twitter chat, include:
Chat recap: Moonlighting Conflicts, No-Follow Links and more
The specific questions, and top responses, from the July 24 #solopr Twitter chat, include:
Chat Re-Cap: Do You Use Bidding Sites or RFPs?
The specific questions, and top responses, from the July 24 #solopr Twitter chat, include:
Highlights from the Combined #SoloPR and #SMChat
This week we had a special treat -- we joined forces with the social media-focused #SMchat community during our regularly scheduled #solopr chat hour, for a combined sharing of ideas. It was especially lively and informative, and we found the #SMchatters to be...
Subcontracting, LinkedIn, Wire Services and more
The specific questions, and top responses, from the July 10 #solopr Twitter chat, include:
Sharing Opinions, Working with Other Solos, Paula Deen and More
The specific questions, and top responses, from the June 25 #solopr Twitter chat include:
Tools to Promote Clients, Dealing with Heckler Reporters and More
The specific questions, and top responses, from the June 19 #solopr Twitter chat, include:
Twitter Chat Tool Winners
The Solo PR community has spoken, and the reports are in! During the June 12 #solopr chat, the day after Twitter changed its service, our community experimented with a variety of tools to see how well they stood up to the fast pace of a real-time Twitter chat. The...
Weird Prospective Clients & More
During the June 12 #solopr Twitter chat, independent PR pros discussed weird prospective clients, planning for business support, and working when the weather's nice outside. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Chat Lovers and the Shifting Sands of Twitter
Today is the day Twitter makes significant changes to its service by retiring version 1 of its API (which, for the non-techies, stands for Application Programming Interface, and is what add-on services use to access tweets). Since its launch almost four years ago, the...
Forming an LLC, Mentoring Others, & More
During the June 5 #solopr Twitter chat, independent PR pros discussed becoming an LLC, mentoring other solos, handling a viral embarrassment, and charging for referrals. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Pitching Freelance Journalists & More
During the May 29 #solopr Twitter chat, independent PR pros discussed pitching freelance journalists, handling MIA clients, and sending out new business proposals. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Freemium Tools, Summer Workloads, & More
During the May 22 #solopr Twitter chat, independent PR pros discuss freemium tools, summer workloads, and summer vacation plans. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat. [View the story...
Content Providers, Hiring Biz Help, & More
During the May 15 #solopr Twitter chat, independent PR pros discuss journalists as content providers, hiring subcontractors, and best practices for using LinkedIn ads. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Replacing Tools for Chat Tracking, Where to Get Top Industry News & More
The specific questions, and top responses, from the May 1 #solopr Twitter chat, include:
Brushing Up on In-Person New Business Presentations & More
The specific questions, and top responses, from the May 1 #solopr Twitter chat, include:
How to Make a Client Trust You After Being Burned by Others & More
During the April 24 #solopr Twitter chat, independent PR pros discussed ways to gain a skeptical new client's trust, avoid being blamed for the previous agency's mistakes, and recommendations for social media metrics when measuring and reporting. New and established...
How to Sound as Professional as Your Services When Networking & More
During the April 17 #solopr Twitter chat, independent PR pros discussed ways to convey professionalism at networking events, how to incorporate blogger outreach in PR plans, and thoughts on American Airlines' recent apology video on YouTube. New and established PR...
How to Handle Losing a Client & More
During the April 10 #solopr Twitter chat, independent PR pros discussed experiences working with business coaches, dealing with losing a client, and becoming a more effective delegator. New and established PR consultants alike offered insights on the following...
When to Go Back to Traditional Employment & More
During the April 3 #solopr Twitter chat, independent PR pros discussed remedies for spending too much time on Facebook, how to know if it's time to go back to traditional employment, ways to deal with loneliness as a solo PR pro, and how to compete against larger...
Working As A Subcontractor & More
During the March 27 #solopr Twitter chat, independent PR pros discussed client personnel changes and potential billing issues when working as a subcontractor. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Tips for Facebook Ads & More
During the March 20 #solopr Twitter chat, independent PR pros discussed cloud-based email, advice for new grads, tips for Facebook Advertising, and working with consultants across time zones. In addition to the downloadable transcript in PDF, the following highlights...
Travel Tips, Client News, & More
During the March 13 #solopr Twitter chat, independent PR pros discussed travel tips, new business, and client announcements. Specifically, the following questions were addressed: As travelers, do you have any pro tips for dealing with jet lag (also works for time...
Managing Stress & More
During the March 6 #solopr Twitter chat, independent PR pros discussed recommendations for new clients, managing stress, and handling difficult client contacts. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Blogging, Difficult Clients, & More
During the February 13 #solopr Twitter chat, independent PR pros discussed blogging and working with difficult clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat Highlights...
Taxes, Event Planning, & More
During the February 6 #solopr Twitter chat, independent PR pros discussed taxes, event planning, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat Highlights – 2/06/2013...
Offering Discounts & More
During the January 30 #solopr Twitter chat, independent PR pros discussed managing client expectations & offering discounts. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat...
Reasons for Going Solo & More
During the January 23 #solopr Twitter chat, independent PR pros discussed reasons for going solo, the closing of LinkedIn Answers, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:...
When Things Don’t Go According To Plan & More
During the January 16 #solopr Twitter chat, independent PR pros discussed unexpected client issues, time tracking software, & Lance Armstrong's PR crisis. Specifically, the following questions were addressed: When something isn't going according to plan, do you...
Video Production, Google+ Hangouts, & More
During the January 9 #solopr Twitter chat, independent PR pros discussed producing low-budget videos, leveraging Google+ hangouts, managing a sudden workload increase, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Referrals, Personality Traits, & More
During the January 2 #solopr Twitter chat, independent PR pros discussed asking for referrals, the most important factors for clients, personality traits of a PR pro, & goals for 2013. In addition to the downloadable transcript in PDF, the following highlights...
Year-End Purchases, 2013 Goals, & More
During the December 12 #solopr Twitter chat, independent PR pros discussed year-end purchases, effective new business tactics, and goals for 2013. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
LinkedIn Premium, Holiday Schedules, & More
During the December 5 #solopr Twitter chat, independent PR pros discussed LinkedIn Premium, the impact of Klout scores, clients' holiday schedules, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Fake News, Tech Support, & More
During the November 28 #solopr Twitter chat, independent PR pros discussed what the fake news incident means for PR, how to handle clients who expect you to act as tech support, & more. In addition to the downloadable transcript in PDF, the following highlights...
Pros/Cons of #SoloPR & More
During the November 14 #solopr Twitter chat, independent PR pros discussed scheduling during the holidays, managing client expectations, pros/cons of being a #solopr, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Instagram Web Profiles, Battling Self Doubt, & More
During the November 7 #solopr Twitter chat, independent PR pros discussed Instagram web profiles, AVEs, battling moments of self doubt, and planning for 2013. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Newsjacking, Video Skills, & More
During the October 31 #solopr Twitter chat, independent PR pros discussed timing announcements, newsjacking, video skills, and advice for a solo PR newbie. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from...
The Most Valuable Social Media Tool & More
During the October 24 #solopr Twitter chat, independent PR pros discussed new business research, the most valuable social media tool, and how to market your product. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Distributing News, Adopting Social Networks, & More
During the October 17 #solopr Twitter chat, independent PR pros discussed building relationships with non-marketing executives, distributing news online, and adopting newer social media channels. In addition to the downloadable transcript in PDF, the following...
Crisis Comm Resources, Avoiding Social Media Mishaps, & More
During the October 10 #solopr Twitter chat, independent PR pros discussed crisis communication resources, media contact lists, & ways to avoid social media mishaps. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Tweeting Executives, Story Matching Services, & More
During the October 3 #solopr Twitter chat, independent PR pros discussed tweeting executives, project management solutions, story matching services, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Advice on Hiring an Assistant & More
During the September 26 #solopr Twitter chat, independent PR pros discussed tools for creating visuals, advice on hiring an assistant, thoughts on turning away prospects, and tips for getting in holiday gift guides. In addition to the downloadable transcript in...
Crisis Communication, Humor in Social Media, & More
During the September 19 #solopr Twitter chat, independent PR pros discussed crisis communication, rookie mistakes to avoid as a new freelancer, and using humor in social media. In addition to the downloadable transcript in PDF, the following highlights some of the...
Client Feedback, Staying Fit, & More
During the September 12 #solopr Twitter chat, independent PR pros discussed asking for client feedback, using Storify, staying fit as a solo PR pro, and new social media services/sites to focus on. In addition to the downloadable transcript in PDF, the following...
Business Planning, Online Newsrooms, & More
During the September 5 #solopr Twitter chat, independent PR pros discussed business planning, online newsrooms, and adjusting to social media changes. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Project Fees, Timing, & More
During the August 29 #solopr Twitter chat, independent PR pros discussed setting project fees, timing announcements around holidays, building connections with media, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Project Management & More
During the August 22 #solopr Twitter chat, independent PR pros discussed additional income streams, project management tips, time tracking solutions, and more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Mac vs PC, Social Media Trainings, & More
During the August 15 #solopr Twitter chat, independent PR pros discussed Mac vs PC, social media trainings, and must-read professional books. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:...
Wikipedia Entries, Professional Associations, & More
During the August 8 #solopr Twitter chat, independent PR pros discussed overactive social media users, tips on creating Wikipedia entries, best practices for promoting a book online, and the benefits of joining professional associations. In addition to the...
New Business, Reducing Stress, & More
During the August 1 #solopr Twitter chat, independent PR pros discussed avoiding a media crisis, prospecting for healthcare clientele, following up during the new business process, and how to reduce stress as a solo PR pro. In addition to the downloadable transcript...
Olympic Coverage, the Future of Google+, & More
During the July 25 #solopr Twitter chat, independent PR pros discussed handling aggressive prospective clients, working around Olympic coverage, and the future of Google+. In addition to the downloadable transcript in PDF, the following highlights some of the most...
ROI & Minimum Budgets
During the July 18 #solopr Twitter chat, independent PR pros discussed how to include ROI in a proposal and minimum budgets when working with small clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Finding Inspiration, Weathering Emergencies, & More
During the July 11 #solopr Twitter chat, independent PR pros discussed finding inspiration for stale client accounts, working around non-compete agreements when transitioning from agency to solo, and tips for weathering a family emergency. In addition to the...
Flat Rate vs. Hourly, Email Marketing, & More
During the June 27 #solopr Twitter chat, independent PR pros discussed flat rate vs. hourly pricing, integrated email/CRM solutions, and email marketing for clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Walmart PR, Moving Up the Value Chain, & More
During the June 20 #solopr Twitter chat, independent PR pros discussed the recent Walmart PR fiasco, making time for social media, moving up the value chain, and more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Building Your Personal Brand, Twitter Journalism, & More
During the June 13 #solopr Twitter chat, independent PR pros discussed building your personal brand, event-specific pages on Twitter, & using tweets when working with journalists. In addition to the downloadable transcript in PDF, the following highlights some of...
Contacting Media During the Summer Months & More
During the June 6 #solopr Twitter chat, independent PR pros discussed leaked LinkedIn passwords, entrepreneurship, and contacting media during the summer months. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Reporter Queries on Twitter & More
During the May 30 #solopr Twitter chat, independent PR pros discussed reporter queries on Twitter, prepping for new business pitches, joining women-focused PR groups, & health insurance for freelancers. In addition to the downloadable transcript in PDF, the...
Meeting with Clients, Raising Rates, & More
During the May 23 #solopr Twitter chat, independent PR pros discussed meeting with clients, managing a move, & raising rates. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat...
PR Journalism, Infographics, & More
During the May 16 #solopr Twitter chat, independent PR pros discussed taking vacations, thoughts on PR journalism, creating infographics, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Connecting with Hard to Reach Media Contacts & More
During the May 9 #solopr Twitter chat, independent PR pros discussed connecting with hard to reach media contacts, pitching radio shows and podcasts, and minimizing distractions when working from home. In addition to the downloadable transcript in PDF, the following...
Firing Clients, Basic SEO Tips, & More
During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View...
Online Research Tools, Proposals, & More
During the April 25 #solopr Twitter chat, independent PR pros discussed online research tools, creating proposals, & dream speakers for a 2013 Solo PR conference. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Late Payments & Promoting Yourself
During the April 18 #solopr Twitter chat, independent PR pros discussed clients who are late paying and promoting yourself to your target client base. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Recovering From A Sudden Client Loss & More
During the April 11 #solopr Twitter chat, independent PR pros discussed working with friends/family members, recovering from a sudden client loss, involving employees from non-communication departments in social media initiatives, and how to best handle a vendor who...
Press Release Distribution, Belvedere’s Facebook Problems, & More
During the April 4 #solopr Twitter chat, independent PR pros discussed press release distribution, the Belvedere Vodka Facebook issue, and finding inexpensive graphic design services. In addition to the downloadable transcript in PDF, the following highlights some of...
Conference Call Services, Mistrust in PR, & More
During the March 28 #solopr Twitter chat, independent PR pros discussed working with clients who got "burned," preferred conference call services, and mistrust in the PR industry. In addition to the downloadable transcript in PDF, the following highlights some of the...
International Clients, Being A Better Boss, & More
The March 21, 2012 chat was sponsored by PitchPen, a site that allows social media consultants to get new clients and grow their business. Be the first to join their global network when it launches mid-2012 and get their free guide to getting new clients. ...
SXSW Attendance, Referral Fees, & More
During the March 7 #solopr Twitter chat, independent PR pros discussed SXSW attendance, referral fees, social media commentary as a new business tool, & possible topics for a 2013 Solo PR conference. In addition to the downloadable transcript in PDF, the following...
Facebook Timeline for Pages, Blog Commenting Systems, & More
During the February 29 #solopr Twitter chat, independent PR pros discussed Facebook's Timeline feature for brand pages, the best (and worst) blog commenting systems, and what solo PR pros are doing this year to leap forward. In addition to the downloadable transcript...
Websites, Biz Cards, & More
During the February 22 #solopr Twitter chat, independent PR pros discussed the need for a website, what to do with all those business cards, and how to handle your work when sick. In addition to the downloadable transcript in PDF, the following highlights some of the...
Discussing Ethics, Politics, and more
During the January 25 #solopr Twitter chat, independent PR pros discussed alternatives to the large media databases, the Paula Deen scandal and associated PR ethics, and the political climate. In addition to the downloadable transcript in PDF, the following highlights...
PR and Sales, Finding Subcontractors, and more
During the January 18 #solopr Twitter chat, independent PR pros discussed the relationship between PR and sales, finding subcontractors, the Italian cruise ship disaster, and much more. In addition to the downloadable transcript in PDF, the following highlights some...
Social Media Vacations, Accounting Software, & More
During the December 14 #solopr Twitter chat, independent PR pros discussed social media during the holidays, accounting software, & organizing new business leads. Specifically, the following questions were addressed: 1. How much "social media" presence will you...
News Wire Services, Controlling Clients, & More
During the December 7 #solopr Twitter chat, independent PR pros discussed news wire services, controlling clients, and slower work periods. Specifically, the following questions were addressed: 1a. What news release/news wire services get your high ranking? Free or...
Bookmarking Tools, References, & Holiday Greetings
During the November 30 #solopr Twitter chat, independent PR pros discussed online bookmarking tools, client references, & sending holiday greetings. Specifically, the following questions were addressed: 1. What tool, if any, do you use for online...
New Business, Renegotiating Client Contracts, & More
The November 16, 2011 chat was sponsored by PitchPen, a new service for consultants to pitch companies actively seeking PR help: http://www.pitchpen.com. Consultant participation in PitchPen is invite only- email membership@pitchpen.com with your name/experience/links...
#SoloPR chat: pulling all-nighters, opting out of work offers, and more
During the November 9 #SoloPR Twitter chat, independent PR pros discussed the pros/cons of working beyond normal business hours, criteria for declining or referring work, and more. Specifically, the following questions were addressed: Does it ever make sense to pull...
On tapping your personal networks, over sharing, and building an email list
During the November 2 #SoloPR Twitter chat, independent PR pros discussed leveraging personal social networks for business purposes, how best to straddle the line between business communications and personal messages in social media spaces like Facebook, and more....
Budget Trends and Plummeting Klout Scores, Oh My!
During the October 26 #solopr Twitter chat, independent PR pros discussed budget trends and dipping Klout scores (influencer marketing). Specifically, the following questions were addressed: In last weeks' newsletter, we discussed client budget plans. Seeing budget...
On tapping your network, evolution, and growing the biz
During the October 19 #SoloPR chat, independent pros weighed in on using your network to gain exposure, how the industry is evolving, and thoughts on growing the business (or not). Specifically, the following questions were presented to the group: At #prsaicon,...
Generalist/Specialist, Image Consulting, & More
During the October 12 #solopr Twitter chat, independent PR pros discussed bad PR stories, image consulting, & more. Specifically, the following questions were addressed: 1. Is it better for a #solopr pro to be a generalist or a specialist? 2. Recently, a PR pro...
Holiday Press, Increasing Clientele, & More
During the October 5 #solopr Twitter chat, independent PR pros shared insight on helping clients find value, garnering holiday press, increasing clientele, & more. Specifically, the following questions were addressed: 1. Client's focused on deliverable that may...
Failed Expectations, Facebook Changes, & More
During the September 28 #solopr Twitter chat, independent PR pros shared insight on failed expectations, paying for premium services, Facebook's recent changes, and marketing books. Specifically, the following questions were addressed: 1. How do you handle not...
Blogger Outreach, Klout Scores, & More
During the September 21 #solopr Twitter chat, independent PR pros shared insight on blogger outreach programs, Klout scores, the Netflix saga, & more. Specifically, the following questions were addressed: 1. When you build a blogger outreach program and compile...
Solo For The Long Haul, TechCrunch Drama, & More
During the September 14 #solopr Twitter chat, which was guest moderated by Amy Sept of Nimbyist Communications, independent PR pros discussed handling former clients, being solo for the long haul, the current TechCrunch drama, and interesting uses of PR. Specifically,...
Blogger Outreach & Earning What You’re Worth
During the September 7 #solopr Twitter chat, independent PR pros shared insight on blogger outreach strategy and getting paid what you're worth. The following questions helped guide the conversation: 1. A major PR firm recently lured food bloggers to an "exclusive...
Sub-Contractors, Collective Power, & More
During the August 31 #solopr Twitter chat, independent PR pros shared insight on motivating sub-contractors, hiring a full-time assistant, the collective power of #solopr, and more. The following questions helped guide the conversation: 1. Do you have any tips for...
Pricing, Current Events, & More
During the August 24 #solopr Twitter chat, independent PR pros discussed sharing pricing information, using current events in media pitches, and social media referral sources. Specifically, the following questions were addressed: 1. We've seen posts lately from...
Balance, Google+, & More
During the August 17 #solopr Twitter chat, independent PR pros shared insight on establishing a work/life balance, participating in Twitter chats, and diving into Google+. The following questions helped guide the conversation: 1. What steps do you take to help balance...
Burn Out, Interns, Events, & More
During the August 10 #solopr Twitter chat, independent PR pros discussed client advice, feeling burned out, hiring an intern, and more. Specifically, the following questions were addressed: 1. Would you ever advise a client to blog negatively about a person or...
Personal Profiles, Assessing Client Interest, & More
During the August 3 #solopr Twitter chat, independent PR pros shared insight on personal social media profiles, assessing client interest, buying Twitter followers, & more. The following questions helped guide the conversation: 1. Can you have a personal profile,...
Work Situations, Inattentive Clients, & More
During the July 27 #solopr Twitter chat, independent PR pros discussed work situations, growth goals, contacting press, and inattentive clients. Specifically, the following questions were addressed: 1. Do you work from home, or an off-site office? Pros/cons? #solopr...
Blogging, Scandals, & More
During the July 20 #solopr Twitter chat, independent PR pros shared insight on blog etiquette, overseas scandals, & working with subcontractors. The following questions helped guide the conversation: 1. I have a new personal blog. Not sure if I need to do a...
Business Strategy, Insurance, and Tact
During the July 13 #solopr Twitter chat, independent PR pros discussed business strategy, insurance, and branching out. Specifically, the following questions were addressed: 1. Do you use tact, bluntness, or both for business? #solopr 2. Do you have errors and...
Blacklisting, Dropbox, & More
During the July 6 #solopr Twitter chat, independent PR pros discussed media blacklisting, internal vs. external PR, social media & PR for new brands, & Dropbox's recent change in terms of service. The following questions helped guide the conversation: 1. Post...
Subcontractors, PR Competitions, & More
During the June 29 #solopr Twitter chat, independent PR pros shared insight on finding subcontractors, entering PR competitions, & using group auto-sharing tools. Specifically, the following questions were addressed: 1. Have you used eLance or similar sites to...
Social Platforms, Tricky Client Situations, & More
During the June 22 #solopr Twitter chat, independent PR pros discussed social platforms, tricky client situations, and innovative PR techniques. The following questions helped guide the conversation: 1. With the growing number of online/social platforms, how do you...
Media Relations, Dress Codes, & More
During the June 15 #solopr Twitter chat, independent PR pros shared insight on reporter etiquette, solo PR dress codes, and influencer identification tools. Specifically, the following questions were addressed: 1. Orig asked on the LI group- http://linkd.in/kArPXz -do...
Business Goals, Referral Systems, & More
During the June 8 #solopr Twitter chat, independent PR pros discussed business goals, referral systems, client red flags, and more. Specifically, the following questions were addressed: 1. We're almost at 2011 half-way pt. How is everyone doing on their business...
Measurement, Monitoring, & More
During the June 1 #solopr Twitter chat, independent PR pros addressed a variety of monitoring & measurement topics, including AVEs, low-cost tools, & time management tips. The following questions helped guide the conversation: 1. What is the difference between...
Radio, ProfNet, Measurement, & More
During the May 25 #solopr Twitter chat, independent PR pros discussed radio placements, ProfNet Connect, PR as a dirty word, and biggest measurement challenges. Specifically, the following questions were addressed: 1. This article (by a radio person) on "Why Radio...
Extra Costs, Website Leads, Summer Vacation & More
During the May 18 #solopr Twitter chat, solo PR pros shared insight on adding mileage expenses into client contracts, building your own website, getting leads from your website, and taking a summer vacation. The following questions helped guide the conversation: 1....
Competing with Bigger Firms, Selling Social Media, & More
During the May 11 #solopr Twitter chat, solo PR pros discussed competing with bigger firms, tricky client situations, selling social media, & working with clients in complicated industries. Specifically, the following questions were addressed: 1. What is the best...
Unbilled Work, Tracking Client Progress, & New Business
During the May 4 #solopr Twitter chat, independent PR pros shared insight on responding to clients who ask for unbilled work, tracking client/campaign progress, and speeding up the new business process. The following questions helped guide the conversation: 1. What do...
Time-Keeping, Media Connections, & Small Biz Publicity
During the April 27 #solopr Twitter chat, independent PR pros discussed time-keeping systems, connecting with the media, and generating publicity for small businesses. Specifically, the following questions were addressed: 1. What do you use for time keeping...
Social Media Non-Believers, Stubborn Clients, & More
During the April 20 #solopr Twitter chat, independent PR pros shared valuable insight on social media non-believers, stubborn clients, offering discounts, Twitter best practices, and the stressful world of PR. The following questions helped guide the conversation: 1....
LinkedIn, Solo PR Blogs, Content Aggregation, & More
During the April 13 #solopr Twitter chat, independent PR pros discussed the importance of a LinkedIn photo, solo PR blogging tips, blog design preferences, and balancing aggregated content, third party content, and original content all in one blog. The following...
Twitter Dailies, the Line Between Personal & Professional, and Crisis Communication
During the April 6 #solopr Twitter chat, PR pros shared insight on the value of Twitter dailies, maintaining personal and professional relationships, and handling a crisis such as the current situation with Southwest Airlines. The following questions helped guide the...
Upscale Clients, Membership Sites, Firing An Under-Performer, & More
During the March 30 #solopr Twitter chat, independent PR pros discussed dealing with upscale clients, pursuing membership sites, firing someone who's under-performing, and journalists' social media behavior. The following questions were addressed: 1. If client has...
Paying for Online Content, PR Measurement, Retweets, & More
During the March 23 #solopr Twitter chat, independent PR pros discussed paying for online content, PR measurement tools, retweets, and information overload. The following questions helped guide the conversation: 1. Interesting post on @spinsucks re: what will people...
New Clients, PR Platforms, & Twitter Habits
During the March 16 #solopr Twitter chat, solo PR pros shared insight on announcing new clients, using services like HARO and Profnet, and changes in people's Twitter habits. The following questions were addressed: 1. Do you announce new clients? 2. Do you use HARO...
Avoiding Spam, the Definition of PR, & More
During the March 9 #solopr Twitter chat, independent PR pros touched upon avoiding spam, the definition of PR, partnering with non-profits, and marketing your services as a subcontractor. The following questions help guide the conversation: 1. How do you avoid sending...
Ethics & New Business
During the March 2 #solopr Twitter chat, solo PR pros discussed ethical boundaries and new business. Specifically the following questions were addressed: 1. What are some situations where a client rep could cross your ethical boundaries? How would you handle? 2. What...
PR Apps, Relocating, Time Management, & More
During the February 23 #solopr Twitter chat, PR pros shared valuable insight on PR apps, relocating to a new city, covering production costs, and favorite time management tips. The following questions helped guide the conversation: 1. What is the best smartphone...
Biz Partners, Taglines, & More
During the February 16 #solopr Twitter chat, PR pros shared valuable insight on working with a partner, using subcontractors, coming up with a tagline, and doing work while on vacation. The following questions were addressed: 1. When working with a biz partner, what's...
DIY PR, Down Payments, Going Solo, & More
During the February 9 #solopr Twitter chat, solo PR pros discussed the Do-it-Yourself PR mindset, how to handle being dissatisfied with an outside vendor's work, how to prepare for a solo PR career while at an agency, and trying new mobile tactics for PR....
Performance & Proposals & Payments, Oh My!
During the February 2 #solopr Twitter chat, independent PR pros touched upon pay-by-performance, RFPs, and more. Specifically, they weighed in on the following questions: 1. Have you ever worked on a pay by performance basis? e.g., a bonus if you hit X objective, or...
Outreach Methods & Back-Up Plans
During the January 26 #solopr Twitter chat, independent PR pros discussed their preferred methods for contacting media and influencers. In addition, these solo PRs shared their opinions on having a back-up/succession plan in the case of a family emergency, illness,...
Project Management, Social Media Opportunities, and More
During the January 19 #solopr Twitter chat, independent PR pros discussed issues relating to project management, awards programs, and the opportunities in social media for finding work, speaking gigs, and more. Specifically, the following questions were addressed: 1....
Questions on Volunteering and Social Media
During the January 12 #solopr Twitter chat, independent PR professionals discussed issues around both volunteering and social media management, addressing the following questions: 1. As a freelancer, I get asked to serve on volunteer committees in my town a lot! How...
Finding Partners, Staying Motivated, and more
During the January 5 #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1) How do you find good and loyal consultants to partner with? 2) How do you get more social network followers for new...
Year-End Considerations
As part of this week’s #solopr Twitter chat, top pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1) What are your favorite year-end tax tips? (always room to know more on this) 2) What other year-end activities do...
A Chat Re-Cap Twofer
Thanks to the ongoing woes of favorite chat transcript site WTHashtag, there was a delay in compiling the recaps for our two most recent #solopr Twitter chats. I'm happy to say the wait is over -- transcripts and overviews for the December 1 and December 8 chats...
Client relations, Forecasting, and more
During the #solopr Twitter chat this week, top consultants in PR and related fields offered insights on a variety of topics, addressing the following questions: 1. How do you make all of your clients feel important and valuable with your limited time? 2. How do solos...
Social Media for Clients
The November 10 #solopr Twitter chat addressed one of the most pressing issues facing all PR professionals today: how to handle social media. We discussed the following questions: 1. If a client tells you they want to fully leverage social media, where do you start?...
Considerations in Q4
With Q4 2010 well underway, this week's #solopr Twitter chat covered some of the key issues we face this time of year: 1. How do you make sure clients feel comfortable when you're out of the office (short term and long term)? 2. How do you mark the holidays with your...
Issues with Subcontracting, and more
On the #solopr Twitter chat this week, we discussed several critical issues related to working with subcontractors, among other things. The questions included: 1) How can you start a virtual firm with other solo PR folks? 2) What if a subcontractor (in this case,...
Business Costs, and more
During the #solopr Twitter chat this week, consultants in PR and social media offered tips on a wide-range of topics, addressing the following questions: 1. How often during the year do you work on the administration and branding of your business? Do you ever center a...
Press Tours, Story Angles, and more
This week during the #solopr Twitter chat, we discussed a variety of subjects of interest to both solos and non-solo PR practitioners alike: 1) How do you qualify the businesses you work with? Budget? Stability? 2) Is the press tour/teletour dead? Do you still...
Insights on Fees, Employees, and more
This week's #solopr Twitter chat addressed some of the top issues facing independent PR consultants, ranging from when to raise rates, to when to hire employees. We covered the following questions: 1. How do you know when your fees are too low? 2. When it comes to...
Focusing on Research
Research plays a key role in any public relations or marketing communications program, and independent practitioners can face special considerations. During this week’s #solopr Twitter chat, we discussed these issues: 1. When you get a new client, what kinds of...
Blogger Research, Expectations, and more
During the #solopr chat on Twitter this week, top pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1. Media and industry publications are quick to use the term "PR disaster." In your experience, what really...
Chatting About PressWiki
During this week’s #solopr Twitter chat, we primarily discussed PressWiki - http://www.presswiki.org – a new, free tool for aggregating media contact information. We were joined on the chat by Amy Mengel of readMedia, that company that created PressWiki. In keeping...
New Business, Networking and more
What are the networking secrets of the top Solo PR Pros? As part of the #solopr Twitter chat held the week of August 23, pros in PR consulting shared their experiences and advice on this and other topics. We addressed the following questions: 1. How do you follow up...
Geographical Reach, Wardrobes, and more
The #solopr chat on Twitter this week once again gathered a terrific crowd of top independent PR pros, and the discussion was both informative and fun. We addressed the following questions: 1. How much credibility do you place in recommended "PR blog" lists (are they...
Discussing Video and Social Media
During the August 11 #solopr Twitter chat, independent PR consultants offered their insights on topics submitted by the community. We addressed the following questions: 1. Are you using video with your press releases? How? 2. As a follow-up: How much old-school...
Business Plans, Rush Jobs, and more
During the August 4 #solopr Twitter chat, Solo PR Pros shared tips and tricks on a wide-range of topics, including: 1. Do you have a business plan? What format, and how did you develop it? 2. What do you think about (the PR/journo networking site)? 3. Do you take...
Solo Self-Promotion, and More
This week’s #solopr chat on Twitter was a lively discussion (as always!). Questions included the following: 1. Do you have recommendations for the best ways to track radio and TV PSAs? 2. How important is it for PR pros to promote their own (personal) image, i.e....
First Steps, Marketing, and more
The #solopr Twitter chat this week was once again a varied discussion, with expert advice in response to the following questions: 1. What do you do for tech support? 2. What do you do when a potential client calls, then calls two more times & sends two emails...
New PR Tactics, and More
As part of this week’s #solopr Twitter chat, top pros in PR consulting shared their thoughts on a wide-range of topics, including the following: 1) When trying to estimate hours for a blogger outreach program, how do you handle? 2) Has anyone used CNN's iReport.com or...
Chatting at the Mid-Year Point
As part of the #solopr Twitter chat this week - at the halfway mark in 2010 - we covered a variety of questions/topics submitted by the Solo PR Pro community: 1) Looking for ideas/advice when announcing new client relationships. Get permission? Make a big splash?...
Holiday Pitching, Renegade Spokespeople, and More
This week’s #solopr Twitter chat was once again a fast-moving hour full of useful tips from some of the top pros in PR consulting nationwide. We covered some timely topics this week, covering the following questions: 1. Is there a "dead zone" around the US 4th of...
New Business, PR Timing, and More
As part of this week’s #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1. When in between projects and working to gain new business, what are the best practices? 2. I graduated in December and...
Twitter Thwarts Today’s #Solopr Chat
Due to massive and widespread Twitter failures, today's #solopr chat has been canceled. All of the questions submitted will be held until next week, when we'll be back with a vengeance! Join us next Wednesday from 1-2 pm ET (find your local time zone here). In the...
Sharing and Support
In addition to offering the usual practical tips, during this week's #solopr Twitter chat participants shared some of their personal stories about why they became Solo PR Pros, and what keeps them inspired to stay independent. Both new and long-term solos drew...
Handling Sticky Situations with Journalists
Each week the #solopr Twitter chat – held Wednesdays from 1-2 p.m. Eastern - addresses topics and questions submitted by the community of Solo PR Pros. Though the chats attract primarily independent PR consultants and those interested in learning more, information...
May 19 Chat Transcript
During the #solopr Twitter chat this week, PR consultants shared their top tips on topics that are key to running an independent PR business successfully. The questions included: 1) Does anyone have a co-op, biz partner or share office space? How's that working out?...
Managing Your Solo PR Business
As part of this week’s #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, including the following: 1. A community member wanted to discuss @ginidietrich's post: It's Time to Rid PR Firms of the Billable Hour. What do you think of...
Dealing with Stress
Lately, there seems to be a recurring trend among many independent PR consultants - stress! For most of us, it comes as no surprise that PR was recently named among the top 10 . With so many of us feeling stressed out, and since our longevity as Solo PR Pros depends...
Raising rates, Monitoring and More
We discussed some of the hottest topics now facing #solopr pros during this week's Twitter chat. The questions included: 1) When do you decide to raise rates, and how do you do it? 2) What applications/services do you use for media coverage or social media...
Thinking Big Picture
During the #solopr Twitter chat this week, we addressed questions from the community that centered around looking at the big picture for your business. The topics included: 1) How do you know when it's time to start hiring staff and turn your solo practice into an...
Why Did You Go Solo?
During this week’s #solopr Twitter chat, we discussed some of the most important questions that face independent PR consultants, especially those just starting out. Read the transcript (in PDF) for answers from top Solo PR Pros to the following questions: 1. Are your...
What Are You?
During this week’s #solopr chat on Twitter, we had a lively conversation that included the pros and cons of the various labels we use for ourselves. Is it better to position oneself as a consultant, freelancer, independent contractor, or some other title? This...
Fish or Cut Bait
This week’s #solopr Twitter chat was once again a fun and informative hour. In honor of the former (and the fact that it's April Fool's Day), I couldn't resist including an image that relates to an inside joke among chatters - the transcript reveals why this week's...
Wire Services, Unpaid Bills, and More
As part of this week’s #solopr Twitter chat, top PR consultants discussed a wide-range of topics, addressing the following questions: 1) What wire services have you used, and which do you prefer? Is wire distribution important these days? 2) How do solos collect on...
Parting Ways with a Client, and More
As part of this week’s #solopr Twitter chat, PR consultants offered insights on a variety of important issues, including the following: 1) Do you provide a client with a variable rate sheet, or just say "this is what I charge?" 2) How are other #solopr pros creatively...
From Productivity to Interns – #solopr Chat Transcript
During the #solopr Twitter chat this week, veteran Solo PR Pros and newbies alike shared tips on a wide-range of topics, including the following: 1) What are your favorite productivity tools? 2) Assuming many #solopr folks work from home, how do you manage interns and...
Lessons Learned
This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another...
When to Tap Your Network
One of the most important issues a PR consultant faces is how and when to bring in help as subcontractors. During this week’s #solopr Twitter chat, reasons to have a robust network of support came up in response to the following questions: 1) How do you handle...
Time management, monitoring and more
This week’s #solopr Twitter chat was once again jam-packed with helpful tips. New and established PR consultants alike offered insights on the following topics: When budgets are small, what methods do you use to track clips (both online and print)? How do you "fire" a...
Subcontracting, SEO and More
Experts in PR consulting once again offered hundreds of pieces of sage advice in this week’s #solopr Twitter chat. During the discussion, there was a universal sentiment that subcontracting or outsourcing non-core services is important for long-term success as a PR...
Tips on Finding PR Consulting Clients
How did successful PR consultants find their first clients? That was just one of the many interesting questions covered in this week’s #solopr Twitter chat. Interestingly, many of the top pros participating did not have clients before taking the leap toward...
How to Charge for Social Media Services
During this week's #solopr Twitter chat, top independent consultants shared invaluable information on what they're doing with social media, and how to bill for these services. The following questions were addressed: Are your clients getting more serious about social...
Is a Business Coach for You?
As a follow-on to last week’s guest post, Let Your Conscience (or Business Coach) Be Your Guide, Charity Lacey (the post’s author) suggested we have her “Jiminy Cricket” as a guest on the #solopr Twitter chat. Never one to back down from an experiment, I invited...
Business Insurance for PR Consultants
The January 6 #solopr Twitter chat kickedoff 2010 with a bang! Top PR consultants from around the country engaged in such a lively and informative discussion, the group addressed just two questions (with a wealth of info): What kind of business insurance types and...
Planning for 2010
This week’s #solopr chat on Twitter focused on year-end planning and getting ready for 2010. This is an important period in planning for your business and setting the stage for an even better 2010! As always, the Solo PR Pro community had some excellent tips to share...
Joining forces with other solos, and more
During the #solopr chat on Twitter this week, all of our questions submitted by the Solo PR Pro community. Here's what's on the mind of your colleagues: What are your topics of interest for professional development? PRSA-IPA needs ideas for teleseminars, speakers for...
Tips on Twitter Lists, Podcasts and More
The #solopr chat on Twitter this week was another excellent example of how the Solo PR Pro community continues to be an excellent source of inspiration, ideas and resources for each other. One of the most lively discussions took place around Twitter’s fairly new List...
How do you distribute news?
This week’s #solopr chat – held each Wednesday from 1-2 p.m. Eastern on Twitter – got into the nitty gritty of one of the top issues facing PR professionals today: news distribution. Be sure to check out the transcript here in PDF, or online, for astute insights from...
Wisdom of #solopr Chatters
The November 11 edition of the #solopr Twitter chat took on a life of its own (as all good chats do). We tackled tough topics, including the extent to which agency experience is helpful to Solo PR Pros, and whether PRSA membership is useful to an independent...
Planning for the Future – 11.04.09 #solopr chat
Addressing issues/questions submitted by the community, the #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is becoming a weekly ritual for a host of savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to join us! This week’s...
Mentors for Each Other – 10.28.09 #solopr Chat
October 28, 2009, the date of this week’s #solopr Twitter chat, was a proud day for me. Why? Because I was unable to participate in the chat due to travel, and it proceeded full steam ahead without me. What a terrific testament to the community of Solo PR Pros that...
Transcript for the #solopr Chat – 10/21/09
Starting this week, we'll be posting the transcript from the weekly #solopr Twitter chat (Wednesdays, 1-2 p.m. Eastern) here on the blog. Why? Because each week the chats are chock-full of free advice, tips and interesting discussions on the future of PR, social...
Tapping the Collective Wisdom
The many ways the Solo PR Pro community can interact goes far beyond this blog. We're starting to have weekly #solopr chats on Twitter, and please join the brand new Solo PR Pro group on LinkedIn for yet another way we can ask questions and share ideas with each...