Solo PR Pro Blog
When you make the leap to a solo career, you don’t have to go it alone. While independent pros may not have on-site coworkers, we have the opportunity to tap into our Solo PR Pro colleagues’ broad diversity of experiences and perspectives – a pool of talent from...
Mea culpas and mittens were among the topics discussed during the February 5 #solopr Twitter chat. Independent pros in PR, Social Media and related fields served up smart advice and insight about the following topics of interest: Today, CVS drugstore announced it's...
Have you ever tried to work with someone who's mentally only half paying attention? If you have, then you know it's usually better if that person had actually taken some time off and come back when they're fresh. Many self-employed professionals (not just in PR) try...
This tip isn’t a nice one to think about, and those of you who’ve worked for PR agencies probably already know it: If you’re working with a client on one part of their business, and they bring in a traditional PR agency to handle another part of their business –...
The first 1-2 weeks of a new client engagement is the most important – it can set the tone for your entire working relationship long-term. While it’s tempting to fall back on the fact that you’re in a transition period, the old cliche is true: you never get a second...
It may sound like a no-brainer, but perhaps one of the most important skills a Solo PR Pro should cultivate is to be resourceful. There will always be valid questions, but before asking a client or colleague how to do something, Google it first. If they ask you to use...
It seems that each week a new social media tool is launched. The explosion of tools mirrors the larger market, where gadgets and solutions change faster than the seasons. As independent professionals we need to be aware of the changes, but how do we decide which tools...
During the January 29 #solopr Twitter chat, independent communication professionals discussed the following topics of interest: When a client damages relationship w/journo how do you handle? #solopr Q2 is a quick followup, what if you were working w/someone who...
If you’re a community manager, what do you need to keep in mind as you try to build a passionate niche community like #SoloPR? If you’ve ever wondered how and why Kellye Crane started Solo PR, and how the Solo PR Summit went from idea to real-world event, this...
Exclusively for Solo PR PRO Premium members, we have a new package of materials designed to help you craft, track, and achieve SMART goals for your business and clients. Goals are good! To some of us, the goal-setting process may seem like a tiresome chore, but in...
When opportunity knocks, how do you answer? During the January 22 #solopr chat, independent communication professionals discussed how to prepare for that initial meeting with clients. Other topics included breaking through to the national media and insight and...
To some of us, the goal-setting process may seem like a tiresome chore, but in reality it can be the key to having fun in your business. Goals give us focus and can contribute not just to the success of our business, but also to our enjoyment of our work. A goal can keep you engaged and energized.