Solo PR

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Solo PR Pro Blog

The Persona’s Place in PR

The Persona’s Place in PR

Personas have spread throughout the business world. Starting in the information technology space for tailoring application development to intended users, the idea of using fictional characters to characterize a particular audience in fine detail has been taken up by...

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Live and Learn

Live and Learn

It is important for Solo PR Pros to keep their skills fresh. We know that you are busy and don't have time to research all of the options for professional development. Exclusively, for Solo PR PRO Premium members, we have done the legwork and curated a list of...

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Get Motivated with a Mastermind

Get Motivated with a Mastermind

One of the best aspects of operating as a solo practitioner is, well, being solo. The autonomy of choosing our projects and, for the most part, how we work is a fulfilling way to make a living. We provide value and combat isolation by collaborating with our teams and...

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The Wholeness Conversation

The Wholeness Conversation

Karen Swim had the opportunity to chat with Dr.Glenn McElhinney on the subject of "wholeness," what it really means and why it is important to Solo PR Pros. Exclusively for PRO Premium members, we are providing the audio and raw transcript. As an additional bonus, Dr....

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How to Weather Bias in Communications

How to Weather Bias in Communications

In a recent TEDxUGA talk,  meteorologist J. Marshall Shepherd shares insights on confirmation bias and cognitive dissonance that has powerful applications for professional communicators. Using weather and climate change, Dr. Shepherd delves into bias and how it shapes...

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