Solo PR Pro Blog
In the post, Demystifying the Home Office Deduction, we discuss the fact that the majority of U.S. taxpayers who qualify for the home office deduction don't take it, potentially giving thousands of dollars to Uncle Sam unnecessarily. Unlike the "direct" business...
Some of you have probably seen that I’ve been navigating some stormy seas in the face of a family crisis. In the past week, the storm has become a hurricane, and sometimes it’s very hard to focus (why is trying to help a loved one in difficult circumstances so much...
Do you have a trusted colleague who could step in for you, if needed? We never know when an unforeseen personal crisis may come up, so the time to plan for it is now. Have a conversation with that person (or people) before you need them. If you don’t know any other...
Today’s tip is tactical and may be known to some of you, but it’s a Facebook trick I only recently discovered myself: did you know you can pause a Promoted Post? This allows you to stop the promotion while keeping the post in place on your page timeline (more on...
Some days, you just can’t find your mojo. Whether you’re burned out from too much work or tired from lack of sleep, we all have times when – no matter what we try – the ideas don’t come. We stare blankly at the computer screen, wondering what to do next, or suddenly...
Though it can be tempting to send something extravagant to a client who’s given you a lot of business (especially at holiday time), here’s the unspoken scoop: if your gift is too nice, they’ll think they pay you too much. It’s true! The transcript from a recent...
When you have conversations with an existing client about budget, but haven’t heard the final verdict yet, it can be useful to follow-up using the phrase, “for my planning purposes.” For example: “Has the final decision been made about the level of funding for [X...
You’ve no doubt heard the expression “it’s lonely at the top.” It’s often surprising how true this is for many of our client contacts. Lending a sympathetic ear when a client wants to vent about the frustrations of their job can go a long way toward strengthening the...
This tip isn’t a nice one to think about, and those of you who’ve worked for PR agencies probably already know it: If you’re working with a client on one part of their business, and they bring in a traditional PR agency to handle another part of their business –...
During the March 20 #solopr Twitter chat, independent PR pros discussed cloud-based email, advice for new grads, tips for Facebook Advertising, and working with consultants across time zones. In addition to the downloadable transcript in PDF, the following highlights...
During the South-by-Southwest session, Sources in the Social Media Age, Joe Ciarallo, senior director of PR at salesforce.com, moderated a lively discussion with an all-star panel that included Greg Galant, CEO of Sawhorse Media (the group that brings us Muck Rack),...
After a two year hiatus, I returned to South-by-Southwest (SXSW) Interactive for the 2013 event. As in the past, next week we'll start a series of posts sharing session insights and key takeaways so you can benefit from the experience, without the big price tag! But...