Solo PR Pro Blog
For many of us, Sarah Evans needs no introduction. Sarah's Twitter innovations include the popular #journchat weekly chat (the model on which our #solopr chat is based), and she's never afraid to try something new. But few realize that Sarah hasn't always been a free...
During the February 16 #solopr Twitter chat, PR pros shared valuable insight on working with a partner, using subcontractors, coming up with a tagline, and doing work while on vacation. The following questions were addressed: 1. When working with a biz partner, what's...
I'm not an overly sentimental gal. I don't like chick flicks, I hate syrupy pop songs, and I rarely cry without good reason. But one thing makes me breakout in sappy declarations on a regular basis: the Solo PR community. Lately, I've been awash in mushy feelings...
During the February 9 #solopr Twitter chat, solo PR pros discussed the Do-it-Yourself PR mindset, how to handle being dissatisfied with an outside vendor's work, how to prepare for a solo PR career while at an agency, and trying new mobile tactics for PR....
As regular readers of this blog know, I'm a big believer in integrating public relations across the previously entrenched silos of marketing communications. Because our job is to shine a light on marketing initiatives and communicate with our publics, PR can play a...
During the February 2 #solopr Twitter chat, independent PR pros touched upon pay-by-performance, RFPs, and more. Specifically, they weighed in on the following questions: 1. Have you ever worked on a pay by performance basis? e.g., a bonus if you hit X objective, or...
This is a guest post from Jenny Schmitt of CloudSpark. With New Year’s Resolutions being quickly forgotten and with Tax Time still a few months ahead, I conducted a short survey of solo PR pros to see what our storage habits were when it our daily work – client...
During the January 26 #solopr Twitter chat, independent PR pros discussed their preferred methods for contacting media and influencers. In addition, these solo PRs shared their opinions on having a back-up/succession plan in the case of a family emergency, illness,...
During the January 19 #solopr Twitter chat, independent PR pros discussed issues relating to project management, awards programs, and the opportunities in social media for finding work, speaking gigs, and more. Specifically, the following questions were addressed: 1....
This is a guest post from Davina Brewer, principal at 3Hats Communications. I have been meaning to write this for the Solo PR blog for months, figured it was about damn time I did it! Arik Hanson recently listed some of the best LinkedIn groups for public relations...
During the January 12 #solopr Twitter chat, independent PR professionals discussed issues around both volunteering and social media management, addressing the following questions: 1. As a freelancer, I get asked to serve on volunteer committees in my town a lot! How...
During the January 5 #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1) How do you find good and loyal consultants to partner with? 2) How do you get more social network followers for new...