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Ethics & New Business

During the March 2 #solopr Twitter chat, solo PR pros discussed ethical boundaries and new business. Specifically the following questions were addressed: 1. What are some situations where a client rep could cross your ethical boundaries? How would you handle? 2. What...

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From Journalism to PR

This is a guest post from Ed Van Herik of Van Herik Communications. When I made the decision 15 years ago to move from journalism to public relations, I had the opportunity to sit down with the owner of a small PR firm. He had been a business reporter at a defunct LA...

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10 Foolproof Ways to Waste Money on PR

10 Foolproof Ways to Waste Money on PR

There's yet another anti-PR article making the rounds, and this time it was printed in none other than the New York Times. When I first saw it, I thought it lacked substance and hoped it would go away. But like any anti-PR article in a major publication, this thing...

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