Solo PR Pro Blog
During the March 16 #solopr Twitter chat, solo PR pros shared insight on announcing new clients, using services like HARO and Profnet, and changes in people's Twitter habits. The following questions were addressed: 1. Do you announce new clients? 2. Do you use HARO...
This is a guest post from Alison Kenney of KPR Communications. Recently I met and won over a new client (thank you) but was surprised when presented with a contract that offered bonus payments for achieving media coverage (in addition to a decent monthly retainer). I...
During the March 9 #solopr Twitter chat, independent PR pros touched upon avoiding spam, the definition of PR, partnering with non-profits, and marketing your services as a subcontractor. The following questions help guide the conversation: 1. How do you avoid sending...
The introduction of the book Enchantment: The Art of Changing Hearts, Minds, and Actions states: “This book is for people who see life for what it can be rather than what it can’t.” I believe everyone who’s taken the leap to become a Solo PR Pro falls into that...
The reasons to attend an event like South by Southwest (SXSW) are varied, and sometimes seem a bit obtuse to those not in attendance (“I have better things to do than go to a lot of parties,” many say). However, as we discuss on a regular basis in the Solo PR...
Before, during and after last week’s flurry of posts in response to the New York Times piece, the excellent Solo PR Pros LinkedIn Group continued the conversation with insightful comments and observations. Community member Christa Miller (who was the first to post the...
During the March 2 #solopr Twitter chat, solo PR pros discussed ethical boundaries and new business. Specifically the following questions were addressed: 1. What are some situations where a client rep could cross your ethical boundaries? How would you handle? 2. What...
This is a guest post from Ed Van Herik of Van Herik Communications. When I made the decision 15 years ago to move from journalism to public relations, I had the opportunity to sit down with the owner of a small PR firm. He had been a business reporter at a defunct LA...
There's yet another anti-PR article making the rounds, and this time it was printed in none other than the New York Times. When I first saw it, I thought it lacked substance and hoped it would go away. But like any anti-PR article in a major publication, this thing...
During the February 23 #solopr Twitter chat, PR pros shared valuable insight on PR apps, relocating to a new city, covering production costs, and favorite time management tips. The following questions helped guide the conversation: 1. What is the best smartphone...
For many of us, Sarah Evans needs no introduction. Sarah's Twitter innovations include the popular #journchat weekly chat (the model on which our #solopr chat is based), and she's never afraid to try something new. But few realize that Sarah hasn't always been a free...
During the February 16 #solopr Twitter chat, PR pros shared valuable insight on working with a partner, using subcontractors, coming up with a tagline, and doing work while on vacation. The following questions were addressed: 1. When working with a biz partner, what's...