Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. This year’s report has 355 slides of information including a new section on healthcare. Below are a few takeaways for communication professionals. Be...
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Shake Up Your Summer Reading List with these 14 Picks
Memorial Day is the unofficial kick-off of the summer season. As the temperatures heat up, it’s a great time to add a few new books to your reading list. Many independent consultants read voraciously but far too often our book bags are brimming with business related...
Chat Recap: What’s On Your Professional Bucket List?
On the fourth Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 24, 2017...
Community Tip: How to approach prospect who will not disclose budget?
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Community Tip: Explaining Media Placements and the Impact on Sales
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
PRO Download: The ABCs of RFPs
Spotted an RFP that seems like it is written just for you? We've got you covered! In this short guide, exclusively for Solo PR Pro Premium members, we have compiled information to help you find and respond to the RFP process. There are easy checklists to help you...
10 Steps to Writing Content that Gets Read [Infographic]
Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Our goal is to ensure that client produced content aligns with their branding and resonates with their...
Chat Recap: Creating Customer Value And More
On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 10, 2017...
5 Reasons to Plan Your Exit Strategy
Before starting your business, you undoubtedly spent considerable time planning your launch. You may have written a business plan, researched the market and talked to other consultants. You might have even taken a year or two of planning and slowly building before...
Proceed with Caution with these 3 Client Types
As communications professionals, we encounter all types of personalities, company cultures, and work styles. On occasion, we may have clients who are so difficult that we have to sever the relationship. However, there are other client types that may not have difficult...
Funny Horrifying and Sadly True Client Tales
The sun is shining, taxes are paid and it is the perfect time to take a laugh break. For today’s post, we asked a wide range of communication professionals to share their stories on the outrageous things clients have said to them. There was no shortage of hilarious...
PRO Download: Add Podcasts to Your Pitching
If you are looking for new ways to pitch clients, consider podcasts. Podcasts can be an effective way to reach a targeted interest group with relevant content. Exclusively for Solo PR Pro Premium members, we have compiled a podcast resource to help you get started...