Solo PR Pro Blog
It’s common for Solo PR Pros to feel pressure to quickly understand what the client needs/wants - as a result, many consultants hesitate to ask too many questions. That’s an unfortunate mistake! While you do need to be resourceful, asking probing questions to...
There is nothing more thrilling than ringing the new client bell! The last thing you want to have happen is to win the client, but lose the opportunity for a successful engagement due to unclear expectations or faulty communication. Every situation is different, but...
In the blog post, Training Clients on the Do's and Dont's, PRO member Karen Pierce Gonzalez shares the unique list of Do's and Don'ts she provides to her clients at the beginning of their work relationship. For Solo PR PRO Premium members-only, Karen has graciously...
An international group of independent communication pros gathered for the April 30 #solopr Twitter chat to discuss the following topics of interest: (1/2) We all know about the Clippers. @prtini makes a great pt about using visuals in crisis...
When a new business owner first begins to experience a snowball of success, it’s exciting – until the realization sets in that you have more work to do than you can handle by yourself! Before you rush to hire an employee, first consider the interim step most solo PR...
During the April 22 #solopr twitter chat, a diverse group of independent communication pros from across the country gathered to discuss the following topics of interest: Should I continue to subcontract with an agency that gives me lame media pitches, won't accept...
In this dog eat dog world, do people really cooperate to get to the top? Of course they do, and the world of blogging is one of the most obvious examples. Solo PR Pros support each other on a regular basis, and today we're unveiling a resource to help you easily find...
During the April 16 #solopr twitter chat a diverse group of independent communication pros from across the country gathered to discuss the following topics of interest: Have you ever promised a client coverage in their chosen publication in order to win their...
If you’ve never participated in a Twitter chat (sometimes called a Tweet Chat), the concept can be a bit confusing. Here’s what you need to know to participate in any chat on Twitter.
Each Wednesday at 1 pm EST, a diverse group of independent communication pros from across the globe gather to discuss hot topics and timely issues that impact the solo professional. The April 9 #solopr twitter chat was once again filled with savvy pros at varying...
Whither the blog comment? Recently, popular blog Copyblogger announced they were removing the comment section from their blog, and encouraged readers to instead write their own posts in response, or comment on Google+ and Twitter. Mark Schaefer shared his thoughts on...
Can you clearly articulate the difference between paid, earned, owned, and shared media, and how to capitalize on each? Do you know how to use your love of reading fiction for better storytelling in your day job? If you know you (or your clients) could use a primer on...