Regular readers of this blog know that I believe regular breaks are critical to enjoying a long-term, successful career as a Solo PR Pro. The importance of taking time off on occasion cannot be understated, and this week we're leading by example. J We're on vacation...
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The Secret to More Twitter Followers
Some of you may not care about Twitter or even if you do, you may not give a hoot how many followers you have. But for those who feel like one’s Twitter follower number provides some form of social proof and have asked how you can see yours increase, this post is for...
Chat Recap: Hits, Misses and Holidays
As independent communication pros, sometimes we have to have awkward conversations with clients. Thankfully, there was nothing awkward about the May 21 #solopr Twitter chat! A global group of pros gathered to discuss current challenges, trends and the following topics...
Hitting the Pause Button
For most Solo PR Pros, we’re always experimenting with our businesses. That’s part of the fun! We’ve talked before about the importance of taking time off, but when you’re out there pushing the envelope, it’s also OK to occasionally hit the pause button, adjust, and...
Chat Recap: Elevators, Beaches, Control and Taking the High Road
On May 14, independent communication pros representing a broad range of industries gathered for the weekly #solopr Twitter chat. These diverse pros discussed the following topics of interest: What do you do when you have to work w/another agency as part of client...
Solo Retirement Planning [Infographic]
Independent communication pros are masterful at planning for our clients, but it turns out we may not be using that skill when it comes to our own retirement planning. Among the interesting data in the infographic below, it reveals that the majority of self-employed...
Chat Recap: Rush Jobs, Dual Roles and PR vs Marketing 3.0
A savvy group of independent communication pros from across the country gathered for the May 7 #solopr Twitter chat. The group enjoyed a lively, fast moving chat as they discussed the following topics of interest: When you work w/a client on a project basis, how do...
Pro Tip: Assign Yourself Mini Deadlines
Are you trying to avoid something? It’s not always obvious this is what you’re doing, but your desk is suddenly cleaner, you've caught up on all the latest news headlines, your Facebook notifications are gone... For me, I typically only find myself procrastinating...
Pro Tip: Don’t Hesitate to Ask the Client Questions
It’s common for Solo PR Pros to feel pressure to quickly understand what the client needs/wants - as a result, many consultants hesitate to ask too many questions. That’s an unfortunate mistake! While you do need to be resourceful, asking probing questions to...
Training Clients on the Do’s and Don’ts
There is nothing more thrilling than ringing the new client bell! The last thing you want to have happen is to win the client, but lose the opportunity for a successful engagement due to unclear expectations or faulty communication. Every situation is different, but...
Pro Download: Client Do’s and Don’ts
In the blog post, Training Clients on the Do's and Dont's, PRO member Karen Pierce Gonzalez shares the unique list of Do's and Don'ts she provides to her clients at the beginning of their work relationship. For Solo PR PRO Premium members-only, Karen has graciously...
Chat Recap: PR Crisis, Visuals, Transparency and Changes
An international group of independent communication pros gathered for the April 30 #solopr Twitter chat to discuss the following topics of interest: (1/2) We all know about the Clippers. @prtini makes a great pt about using visuals in crisis...