Solo PR Pro Blog
What’s a savvy solo independent pro to do when a client goes way off script during a media interview? Read this week’s transcript to find out! During the April 2 #solopr Twitter chat this question and the following topics of interest were vigorously discussed by...
Logos are central to an organization’s visual brand identity, and as communications consultants, we’re trained to give them a great deal of importance. But in fact, if you need a logo quickly and with minimal hassle (for invoices, letterhead, business cards, etc.), you can actually create your own logo in 5 minutes, no special design software required!
Last week, I received the following email from a client I’ve worked with for several years, with the subject line “Volume Reductions:” Kellye, Our [business] has been under pressure through the 1st quarter. We are seeing some slight pick-up this past week and...
On the blog, we showed you How to Create Your Own Logo in 5 Minutes. If you’re just getting started as a Solo PR Pro, or if your current documents could use a re-fresh, check out our full kit of brand identity templates, with examples – exclusively for Solo PR PRO...
This week highlighted that, as an independent pro, you not only get to color outside the lines but decide where the lines are drawn. During the March 26 Solo PR chat, independent communication pros discussed the following topics of interest: What's the difference...
In the U.S., tax day is just three weeks away, and every year consultants wonder if there are deductions they haven't thought about. This infographic (a couple years old, but most is evergreen), highlights some of the top tips and things to think about: Of course,...
During the March 19 Solo PR chat, an international group of top independent communication pros discussed the following topics of interest: What do you do if you have a client spokesperson who thinks they can reach out/talk to media directly? If you see a young pro at...
The first time a potential client says you must carry $1 million in general liability coverage (or more) to win their business, the tendency is to freak out! But there's no need to worry - the most commonly required insurance is probably much cheaper than you imagine,...
During the March 12 Solo PR chat, independent communication pros discussed the following topics of interest: I need help with admin tasks- is a virtual assistant the way to go? How do you find a good one? What tasks can/do you offload to a VA? What do you do when...
Batman tries to go it alone, but always ends up needing backup from Robin, Commissioner Gordon or sometimes Catwoman. Superman may be the Man of Steel but any kid could take him out with a fistful of Kryptonite and a slingshot. The solo professional is the real world...
If you have lost that loving feeling or simply feel the itch of change this week's Solo PR Twitter chat transcript may inspire you. During the March 5 Solo PR chat, independent communication pros got down to business as they discussed the following topics of interest:...
If you ask ten independent pros about multitasking, it’s likely that eight will provide an answer while watching a monitoring dashboard, responding to an email, scrolling through a news feed and drinking a cup of coffee or glass of wine! Multitasking has become the...