Solo PR Pro Blog
Does any of this sound familiar? You meet with a prospective client, and get to know their business. After spending hours customizing a proposal to fit their needs, they come back and say “no.” You felt confident about your plans for media relations outreach on a...
Each week, top independent communication professionals share thought leadership and tips as part of the #solopr chat on Twitter (learn how to join us here). This week, we weighed in with opinions and insight on the following topics of interest: When you have writer's...
I’m a firm believer that rules are meant to be broken, and stringent members of the grammar police tend to be an annoying bunch. But truly bad grammar can diminish your reputation, make you appear careless, and cost you money through lost opportunities. While the...
It's summertime in the Northern Hemisphere and the U.S. observes its Independence Day this week. With cookouts and celebrations on the calendar, we thought we'd share some holiday fun with a few reminders to all you hot and thirsty people out there: For those who...
This week big brands made bold moves in fighting inaccuracies and managing their reputation, which made for great discussion during the June 25 #Solo PR twitter chart. An international group of independent communication professionals weighed in with opinions and...
Legal contracts can be one of the most daunting aspects of running an indie business. You know you need them, but where do you start? What format should you use? How do you determine what to include? The free ebook, Get It In Writing! The Communications Consultant’s...
The June 18 #Solo PR twitter chat could have been titled the Burn Notice edition. Smart independent communication professionals gathered to discuss things that seem to be burning out, clients that burn you with last minute requests and how not to get burned from bad...
There's an adage that says “everything old is new again” but as an independent professional there are times when everything old just feels old! Every industry has its conventions and rules of the road that work for providing governance and facilitating measurement,...
The June 11 #Solo PR twitter chat happened to include a number of questions on client wrangling. Our community of savvy independent communication professionals discussed the following topics of interest: What proactive steps should you take when you know client's...
With sweaty palms and a fire in your belly, you decide to make the leap into a solo career. You know you’re boss at what you do and now you’re ready to be the boss. You may have been consulting as a side hustle or starting from ground zero with nothing more than a...