Below you'll find a list of all posts that have been tagged as “PR”
Is activism the new black? We are living in a time where activism – social and political – is more prevalent than ever. Fiery speeches and pictures of protests populate our social feeds as often as recipes and puppy videos. In these highly charged times …
Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. What differentiates top consultants from others – including many PR agencies …
Many professionals have a hard time using their professional skills to promote their business. You are bold and confident when doing work for clients but uncomfortable putting those same skills to use to promote yourself and your business. By failing to do PR for yourself, …
This is a guest post by Brad Shorr, Director of Content Strategy at Straight North, an Internet marketing agency in Chicago that provides SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online …
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity.” Charles Dickens, A Tale of Two Cities Who knew …
Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, “you can’t manage what you don’t measure.” In a profession that is often misunderstood and sometimes undervalued, it is more important than ever to be able to measure what we …
The press release is dead! The blog is dead, long live social media! Out with social media, in with mobile! Virtual reality will replace everything! Sounding the death knell on a communication tactic is as old as mankind and will likely never change. Today, professional …
Independent work, once a mere fantasy for weary corporate warriors is a mainstream alternative for millions of people. In fact, independents make up 20- 30% of the US workforce. The ease of setting up shop as a solo, however, often overshadows the realities of working …
Solo PR Pro is taking July off from our bi-monthly Twitter chats, however we are gathering on other platforms. On Wednesday, July 13 at 1pm ET, we invite you to join our blab discussion with Solo PR Pro member, Aaamaal Abdul-Malik. This integrated communications strategist …
Measurement has always been critical to PR professionals, but has grown more complex with the overabundance of data available to us. Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. The 10 …
