Below you'll find a list of all posts that have been tagged as “PR”
This is a guest post by Brad Shorr, Director of Content Strategy at Straight North, an Internet marketing agency in Chicago that provides SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online …
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity.” Charles Dickens, A Tale of Two Cities Who knew …
Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, “you can’t manage what you don’t measure.” In a profession that is often misunderstood and sometimes undervalued, it is more important than ever to be able to measure what we …
The press release is dead! The blog is dead, long live social media! Out with social media, in with mobile! Virtual reality will replace everything! Sounding the death knell on a communication tactic is as old as mankind and will likely never change. Today, professional …
Independent work, once a mere fantasy for weary corporate warriors is a mainstream alternative for millions of people. In fact, independents make up 20- 30% of the US workforce. The ease of setting up shop as a solo, however, often overshadows the realities of working …
Solo PR Pro is taking July off from our bi-monthly Twitter chats, however we are gathering on other platforms. On Wednesday, July 13 at 1pm ET, we invite you to join our blab discussion with Solo PR Pro member, Aaamaal Abdul-Malik. This integrated communications strategist …
Measurement has always been critical to PR professionals, but has grown more complex with the overabundance of data available to us. Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. The 10 …
“We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us” – Joseph Campbell The first time many people consider PR freelancing or consulting is the day they learn their job is …
We all do it on occasion. Sometimes we fool even ourselves, we’re so good at pretending to be busy — and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can’t find the …
A savvy group of independent communication pros from across the country gathered for the May 7 #solopr Twitter chat. The group enjoyed a lively, fast moving chat as they discussed the following topics of interest: When you work w/a client on a project basis, how …
