10 of Our Favorite Posts Published on the Solo PR Pro Blog in 2022

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10 of Our Favorite Posts Published on the Solo PR Pro Blog in 2022

Jan 3, 2023 | Living the Life

10 of Our Favorite Posts Published on the Solo PR Pro Blog in 2022

Jan 3, 2023 | Living the Life

Hello 2023! As we kick off a new year, we took some time to reflect on all the content we published in 2022.

Spoiler: It's a lot of great content, if we do say so ourselves!

Top 10 blog posts published on Solo PR Pro in 2022

Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022.

1. How To Handle — and Avoid — Late Payments as a Solo PR Pro. Dealing with a client who has missed a payment is no one’s favorite thing. We asked two solo PR pros — Doug Levy of Doug Levy Communications and Susan Stoga of Carson Stoga Communications — to share their tips for handling non-paying clients and for preventing the situation before it happens. This post about getting paid on time is a nice companion piece to check out!

2. A 5-Step Process for Crafting Compelling Stories. Stories are an essential part of how we communicate. To go beyond dry facts and data and find the heart of the story, ask executives and other sources questions that get them talking and allow you to probe deeper. Here's a five-step process to gather information to craft stories that stand out in internal communications and media pitches.

3. The How-To Guide for Parental Leave as a Solo PR Pro. Stepping away from work for parental leave is never easy. From an expectant mother to a mom of three, here's how three solo PR pros planned their parental leaves while keeping their successful businesses running smoothly.  

4. Why PR Awards Matter and How To Win Them: Best Practices From PR Pros. As a solo PR pro, crafting award submissions is one of the many jobs you may find yourself working on with a client. And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work.

5. 5 Tips for Working with the Media in 2022. Journalism has changed a lot over the last few years, but you don't have to feel left behind. One thing that hasn't changed? Media relations remain an important part of the PR world. Here are some tips for working with journalists in 2022 and beyond.

6. How to Handle Tough Client Conversations. If you’ve got an awkward client conversation on your calendar, here are four quick tips to make the process just a bit less painful.

7. 34 Business Tools to Lighten The Load and Level Up Your Solo PR Game. Lots of online business tools are available to make your job (and life) easier by automating tasks, tracking payments and workflows, and keeping you in touch with clients and colleagues. Here’s a roundup of 34 business tools to help you lighten the load and level up your solo PR game.

8. 9 Representations of PR on the Big (and Little) Screen: The Good, the Cringe and the Downright Hilarious. Let's review some of the most popular representations of PR on TV and in the movies. Some are pretty accurate, and others are…not even close. 

9. How to Better Manage Your Time (Instead of Letting It Manage You). How do you manage your time? As solo PR pros, we have a lot to do — and not a lot of time to do it. We explore the building blocks of time management and how they’ll allow you to create the best life possible. 

10. Change is the New Normal: How to Keep Up With it All as a Solo PR Pro. Change is something you’re probably very familiar with as a small business owner. But the past few years have brought on a dizzying amount of pivoting, and it’s left most of us with a severe case of business whiplash. We chatted with Chip Griffin, founder of Small Agency Growth Alliance for his strategies on coping with change.

What topics would you like to see us cover on the blog in 2023? Let us know in the comments or on social media using #solopr!.

Written By Solo PR Staff
Solo PR is a membership community for independent/freelance professionals in public relations, social media and related fields. The Solo PR staff includes Editor, Jessica Lawlor and President, Karen Swim.