Solo PR Pro Blog
As part of this week’s #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: What advice do you have for switching industries- e.g. B2B to consumer PR? How do you balance the tax/financial planning...
This is a guest post from Kevin Dinino, Founder & CEO, KCD Public Relations Inc. I started out like many in the PR field, as a generalist Account Executive at a mid-size PR agency pre-Internet bubble. Once the sky started to fall and clients such as Neopets.com...
PR consulting is the best life there is. In fact, just today the Wall Street Journal stated we’re in the “Age of Going Solo.” But this month, I’m issuing a call to Solo PR Pros to participate in an upcoming Twitter event called “Help a PR Pro Out” day. (#HAPPO for...
Experts in PR consulting once again offered hundreds of pieces of sage advice in this week’s #solopr Twitter chat. During the discussion, there was a universal sentiment that subcontracting or outsourcing non-core services is important for long-term success as a PR...
Design plays an important role in establishing credibility — especially important for independents.
How did successful PR consultants find their first clients? That was just one of the many interesting questions covered in this week’s #solopr Twitter chat. Interestingly, many of the top pros participating did not have clients before taking the leap toward...
How can a public relations professional become PR roadkill? By continuing to ignore social media. Like an old Looney Tunes cartoon, there are throngs of pros about to stampede by and leave you in their dust. I wanted to offer up one final tough love post on the...
During this week's #solopr Twitter chat, top independent consultants shared invaluable information on what they're doing with social media, and how to bill for these services. The following questions were addressed: Are your clients getting more serious about social...
A lot of consultants (PR, social media, and others) come on strong to build a name for themselves, and then flame out. In some cases it may be because they can’t walk the talk, for others perhaps the intensity of their self-promotion can’t be sustained long-term. Those with staying power are less concerned about raising their profile, and more focused on building a reputation.
As a follow-on to last week’s guest post, Let Your Conscience (or Business Coach) Be Your Guide, Charity Lacey (the post’s author) suggested we have her “Jiminy Cricket” as a guest on the #solopr Twitter chat. Never one to back down from an experiment, I invited...
PR Consultants really can work from anywhere, and when it comes to enjoying this career path there's nothing better than mixing it up a bit. Take Valerie Chereskin, who I met at the PRSA International Conference, and who successfully spent a full month in Paris: It...
The January 6 #solopr Twitter chat kickedoff 2010 with a bang! Top PR consultants from around the country engaged in such a lively and informative discussion, the group addressed just two questions (with a wealth of info): What kind of business insurance types and...