Tips on Finding PR Consulting Clients

How did successful PR consultants find their first clients? That was just one of the many interesting questions covered in this week’s #solopr Twitter chat. Interestingly, many of the top pros participating did not have clients before taking the leap toward independence. Among those who did, some highlights:

@LauraScholz: I think it's all about activating your network. It's amazing how many people will come to you once you get the word out.

@LuAnnGlowacz: I was lucky to get pulled in by a friend (now client) w/ a PR budget, big dreams, & strong belief in me. Find your advocates.

@rockstarjen: I let everyone know I was going solo. I did my own little PR campaign before making the leap.

@krisTK Important to build connections outside of the workplace while employed-Your network will help you long after the job is gone

@Amynolanapr: My main client is an agency who subs work to me. A great mentor and advocate for me! Good to dev. relationships before going solo

@chatterboxpr: I worked freelance & part-time for 4 years while at an agency before leaving to start my own gig

Download the full #solopr chat transcript in PDF for more excellent advice on this and all the questions addressed this week, which included:

  1. “I’m thinking of going solo. Would love to know how you secured clients before leaving your FT job?”
  2. Are other #solopr ‘s including images in their press releases? If so, how do you format?
  3. Do you have a dollar limit for events you attend? How do you decide what to go to?

How did you get your start as a PR consultant? Share your tips in the comments!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!