Tips on Finding PR Consulting Clients

Tips on Finding PR Consulting Clients

How did successful PR consultants find their first clients? That was just one of the many interesting questions covered in this week’s #solopr Twitter chat. Interestingly, many of the top pros participating did not have clients before taking the leap toward independence. Among those who did, some highlights:

@LauraScholz: I think it's all about activating your network. It's amazing how many people will come to you once you get the word out.

@LuAnnGlowacz: I was lucky to get pulled in by a friend (now client) w/ a PR budget, big dreams, & strong belief in me. Find your advocates.

@rockstarjen: I let everyone know I was going solo. I did my own little PR campaign before making the leap.

@krisTK Important to build connections outside of the workplace while employed-Your network will help you long after the job is gone

@Amynolanapr: My main client is an agency who subs work to me. A great mentor and advocate for me! Good to dev. relationships before going solo

@chatterboxpr: I worked freelance & part-time for 4 years while at an agency before leaving to start my own gig

Download the full #solopr chat transcript in PDF for more excellent advice on this and all the questions addressed this week, which included:

  1. “I’m thinking of going solo. Would love to know how you secured clients before leaving your FT job?”
  2. Are other #solopr ‘s including images in their press releases? If so, how do you format?
  3. Do you have a dollar limit for events you attend? How do you decide what to go to?

How did you get your start as a PR consultant? Share your tips in the comments!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Written By Kellye Crane
Kellye Crane is the founder of Solo PR Pro, which provides the tools, education, advocacy and community resources needed for indies to succeed and grow. She's a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo.