Solo PR Pro Blog
In the U.S., this week is a time to slow down and spend time with loved ones (yes, even driven Solo PR Pros!), and to take a moment to feel thankful for our blessings. I'm thankful for the Solo PR Pro community, which allows me to learn from amazingly smart,...
The wait is over – we’re excited to announce Solo PR Pro’s main event activity for 2015! We’ve joined forces with the Florida Public Relations Association (FPRA) Conference to sponsor and help organize an indie-focused Solo PR Pro track. This arrangement comes with...
Whether you call them a Creative Brief or just a questionnaire, these information gathering documents are a time-tested method for gaining client agreement before work commences on creative deliverables - they can be customized and used for everything from press...
On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On November...
It's hard to believe, but the holiday season is upon us! Many businesses, large and small, choose to include clients and colleagues in holiday gift giving, which means now is the time for the (sometimes dreaded) task of gift selection. Independent communications...
Ongoing education is critical to success in our business, but with so many “gurus” online – from individuals to big name trade publications – peddling conferences, advice and information products, how can you be selective and avoid falling victim to mediocre...
It doesn’t matter how long you’ve been in PR or have operated as an independent consultant, it’s always interesting to see how others handle client reports. How you report to clients can play a pivotal role in keeping them happy and satisfied. Exclusively for our...
![Modern SEO Cheat Sheet for PR Pros [Infographic]](/wp-content/uploads/2014/10/The-New-Face-of-SEO-Post-Panda-Penguin-cover.jpg)
In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO,...
The rise of the independent nation is well underway, and much of world has recognized the critical role professional independent consultants can play in today's workforce. As the environment for freelancers and contractors continues to evolve, those of us who are...
Be sure to checkout the re-cap post for this chat - which includes highlights and the full transcript - here. Tomorrow (Wednesday, 10/22/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter (never participated in a Twitter...
According to a Pew Internet study the majority (78%) of adult internet users watch or download videos, and among the most watched content is educational and how-to videos. With YouTube being the top site for video (and with the benefits that come from being...
Recently, I received an email from a member of Solo PR PRO Premium (slightly edited to conceal identity, below): Kellye: I love being a member of the Solo PR Pro group. The insights and advice shared among the group is amazing. I took a peek at your expenses this...