How to Optimize a Business YouTube Channel

According to a Pew Internet study the majority (78%) of adult internet users watch or download videos, and among the most watched content is educational and how-to videos. With YouTube being the top site for video (and with the benefits that come from being Google-owned to boot), brand managers and communication pros should ensure they're taking every step to leverage this asset.

Throwing a video up on YouTube is easy, but taking a little extra time to get the most out of the platform can yield great results. The infographic below lists some valuable insights and handy tips to help you optimize a business YouTube channel:

Brafton's Infographic: Top 10 Ways to Optimize Your Business YouTube Channel