This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
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10 Basic Rules for Successful Infographics
Love them or hate them, highly-sharable infographics have become an enduring part of the content marketing landscape. While there was a time when the rush to create infographics resulted in a lot of crazy-looking .jpegs with no purpose, we now have tools (such as...
Are You Ready? Five Crisis Communications Building Blocks
This is a guest post by Fran Stephenson, a Solo PR PRO Premium member who has handled hundreds of crises during her 20+ years in corporate communications, including more than 15 years as a theme park communicator. Her new ebook, “Managing Your Next Crisis: A...
Chat Recap: Are PR Focused Conferences A Useful Investment?
On the fourth Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 25,...
Are You Pretending To Be Busy?
We all do it on occasion. Sometimes we fool even ourselves, we're so good at pretending to be busy -- and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can't find the muse that...
Demystifying the Home Office Deduction
Disclaimer: This post is newly updated, and is not a substitute for the guidance of a tax professional. If you’re still working on your tax preparations, we’re not judging. Hopefully, you’re striving to keep as much of your hard-earned income as possible. An...
What You Can Deduct – And Other Tips I Wouldn’t Say Publicly!
Let me share something I wouldn’t say publicly (for fear of tempting fate), but I'm happy to tell Solo PR Premium members: I’ve been self-employed for 20 years and I’ve never been audited. I think many newly self-employed people incorrectly believe the IRS is gunning...
Chat Recap: Social Media, Press Releases and Negotiations
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 11,...
Persuasive Communication – PR, Psychology and the Brain
The best PR pros know that persuasive communication benefits from a healthy dose of psychology. How do people think and process information, and how can we use that understanding to improve our communications? Nobel prize-winning economist, Daniel Kahneman, has...
March Fourth Offers a Mandate
We’re more than two months into 2015, and some (most?) new year’s resolutions have fallen by the wayside. But just when we’re about to relax into old routines, the calendar offers us a date to serve as a reminder: March Fourth! This day offers a great opportunity to...
Chat Recap: Prospecting For New Business
On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
Community Tip: How to End a Client Engagement on a High Note
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
