We all do it on occasion. Sometimes we fool even ourselves, we're so good at pretending to be busy -- and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can't find the muse that...
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Demystifying the Home Office Deduction
Disclaimer: This post is newly updated, and is not a substitute for the guidance of a tax professional. If you’re still working on your tax preparations, we’re not judging. Hopefully, you’re striving to keep as much of your hard-earned income as possible. An...
What You Can Deduct – And Other Tips I Wouldn’t Say Publicly!
Let me share something I wouldn’t say publicly (for fear of tempting fate), but I'm happy to tell Solo PR Premium members: I’ve been self-employed for 20 years and I’ve never been audited. I think many newly self-employed people incorrectly believe the IRS is gunning...
Chat Recap: Social Media, Press Releases and Negotiations
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 11,...
Persuasive Communication – PR, Psychology and the Brain
The best PR pros know that persuasive communication benefits from a healthy dose of psychology. How do people think and process information, and how can we use that understanding to improve our communications? Nobel prize-winning economist, Daniel Kahneman, has...
March Fourth Offers a Mandate
We’re more than two months into 2015, and some (most?) new year’s resolutions have fallen by the wayside. But just when we’re about to relax into old routines, the calendar offers us a date to serve as a reminder: March Fourth! This day offers a great opportunity to...
Chat Recap: Prospecting For New Business
On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
Community Tip: How to End a Client Engagement on a High Note
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Community Tip: PR Website Observations
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Community Tip: Free Image Sources
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
#SoloPR Topic Chat: Prospecting for New Business
Be sure to checkout the re-cap post for this chat - which includes highlights and the full transcript - here. For any contractor, regular attention to the new business pipeline is critical to success. For many communications consultants, networking for new clients is...
Prepare Your Solo Business for Emergencies – Six Secrets of a Sickie
This is a newly updated version of a previously posted article. I'm still a sickie I'm afraid, and - just as we advise our clients - the time to make contingency plans is before you need them. I must confess one of my least favorite traits about myself: I’m sickly....