Solo PR Pro Blog
During the January 30 #solopr Twitter chat, independent PR pros discussed managing client expectations & offering discounts. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat...
Facebook’s mobile platform is fast-growing and offers unique opportunities, and many marketers are learning to capitalize on this dramatic change in use. Using paid tools or the Facebook Power Editor Chrome Extension, you're able to specifically target mobile users...
During the January 23 #solopr Twitter chat, independent PR pros discussed reasons for going solo, the closing of LinkedIn Answers, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:...
In the blog post "How to Plan and Manage Complex Events," we discuss the benefits of using a comprehensive "tracker" -- organized into buckets -- when working with multiple teams on big events. Note that some clients may prefer to review a list of tasks categorized in...
Most PR pros know how to plan a basic event, with one or two collaborators, where the tasks can be handled within a collaborative project management tool. But what if you’re asked to manage a large-scale happening (like a multi-day conference or cross-organization...
During the January 16 #solopr Twitter chat, independent PR pros discussed unexpected client issues, time tracking software, & Lance Armstrong's PR crisis. Specifically, the following questions were addressed: When something isn't going according to plan, do you...
Whether you love him or dislike him as a person (I lean more toward the latter), there’s no doubting the world-changing impact of the 28-year-old Mark Zuckerberg. Entrepreneurs like us can learn a lot from his strategic mindset and innovative approaches to business....
During the January 9 #solopr Twitter chat, independent PR pros discussed producing low-budget videos, leveraging Google+ hangouts, managing a sudden workload increase, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
During the January 2 #solopr Twitter chat, independent PR pros discussed asking for referrals, the most important factors for clients, personality traits of a PR pro, & goals for 2013. In addition to the downloadable transcript in PDF, the following highlights...
It's no surprise that solo PR pros are sometimes guilty of working too much. But continually burning the candle at both ends can have a serious negative impact on both your mental and physical health. That's why we've written several posts over the years on the...
During the December 12 #solopr Twitter chat, independent PR pros discussed year-end purchases, effective new business tactics, and goals for 2013. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Clients are the best - except when they aren't. For your reference when you're out "in the wild," the following infographic offers a fun guide to the challenging variety, including look at what to look for, and how to handle. Thanks to the folks at Ciplex, a digital...