Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. And let’s be clear – this is a mistake that’s costing you money. Facebook is literally asking...
Jennifer Spivak
Sharing Opinions, Working with Other Solos, Paula Deen and More
The specific questions, and top responses, from the June 25 #solopr Twitter chat include:
Tools to Promote Clients, Dealing with Heckler Reporters and More
The specific questions, and top responses, from the June 19 #solopr Twitter chat, include:
Weird Prospective Clients & More
During the June 12 #solopr Twitter chat, independent PR pros discussed weird prospective clients, planning for business support, and working when the weather's nice outside. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Forming an LLC, Mentoring Others, & More
During the June 5 #solopr Twitter chat, independent PR pros discussed becoming an LLC, mentoring other solos, handling a viral embarrassment, and charging for referrals. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Pitching Freelance Journalists & More
During the May 29 #solopr Twitter chat, independent PR pros discussed pitching freelance journalists, handling MIA clients, and sending out new business proposals. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Freemium Tools, Summer Workloads, & More
During the May 22 #solopr Twitter chat, independent PR pros discuss freemium tools, summer workloads, and summer vacation plans. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat. [View the story...
Content Providers, Hiring Biz Help, & More
During the May 15 #solopr Twitter chat, independent PR pros discuss journalists as content providers, hiring subcontractors, and best practices for using LinkedIn ads. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Working As A Subcontractor & More
During the March 27 #solopr Twitter chat, independent PR pros discussed client personnel changes and potential billing issues when working as a subcontractor. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Tips for Facebook Ads & More
During the March 20 #solopr Twitter chat, independent PR pros discussed cloud-based email, advice for new grads, tips for Facebook Advertising, and working with consultants across time zones. In addition to the downloadable transcript in PDF, the following highlights...
Travel Tips, Client News, & More
During the March 13 #solopr Twitter chat, independent PR pros discussed travel tips, new business, and client announcements. Specifically, the following questions were addressed: As travelers, do you have any pro tips for dealing with jet lag (also works for time...
Managing Stress & More
During the March 6 #solopr Twitter chat, independent PR pros discussed recommendations for new clients, managing stress, and handling difficult client contacts. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Solo PR Summit Recap
By all measures, last week's first-ever Solo PR Summit was a rousing success! The event brought internationally-known speakers and solo PR pros from across North America together in Atlanta, Ga., for two days of unparalleled professional development, networking,...
Blogging, Difficult Clients, & More
During the February 13 #solopr Twitter chat, independent PR pros discussed blogging and working with difficult clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat Highlights...
Taxes, Event Planning, & More
During the February 6 #solopr Twitter chat, independent PR pros discussed taxes, event planning, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat Highlights – 2/06/2013...
Offering Discounts & More
During the January 30 #solopr Twitter chat, independent PR pros discussed managing client expectations & offering discounts. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat...
Reasons for Going Solo & More
During the January 23 #solopr Twitter chat, independent PR pros discussed reasons for going solo, the closing of LinkedIn Answers, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:...
When Things Don’t Go According To Plan & More
During the January 16 #solopr Twitter chat, independent PR pros discussed unexpected client issues, time tracking software, & Lance Armstrong's PR crisis. Specifically, the following questions were addressed: When something isn't going according to plan, do you...
Video Production, Google+ Hangouts, & More
During the January 9 #solopr Twitter chat, independent PR pros discussed producing low-budget videos, leveraging Google+ hangouts, managing a sudden workload increase, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Referrals, Personality Traits, & More
During the January 2 #solopr Twitter chat, independent PR pros discussed asking for referrals, the most important factors for clients, personality traits of a PR pro, & goals for 2013. In addition to the downloadable transcript in PDF, the following highlights...
The Importance of Taking Time Off
It's no surprise that solo PR pros are sometimes guilty of working too much. But continually burning the candle at both ends can have a serious negative impact on both your mental and physical health. That's why we've written several posts over the years on the...
Year-End Purchases, 2013 Goals, & More
During the December 12 #solopr Twitter chat, independent PR pros discussed year-end purchases, effective new business tactics, and goals for 2013. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Your Guide to the Challenging Client
Clients are the best - except when they aren't. For your reference when you're out "in the wild," the following infographic offers a fun guide to the challenging variety, including look at what to look for, and how to handle. Thanks to the folks at Ciplex, a digital...
LinkedIn Premium, Holiday Schedules, & More
During the December 5 #solopr Twitter chat, independent PR pros discussed LinkedIn Premium, the impact of Klout scores, clients' holiday schedules, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Fake News, Tech Support, & More
During the November 28 #solopr Twitter chat, independent PR pros discussed what the fake news incident means for PR, how to handle clients who expect you to act as tech support, & more. In addition to the downloadable transcript in PDF, the following highlights...
Pros/Cons of #SoloPR & More
During the November 14 #solopr Twitter chat, independent PR pros discussed scheduling during the holidays, managing client expectations, pros/cons of being a #solopr, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Instagram Web Profiles, Battling Self Doubt, & More
During the November 7 #solopr Twitter chat, independent PR pros discussed Instagram web profiles, AVEs, battling moments of self doubt, and planning for 2013. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Newsjacking, Video Skills, & More
During the October 31 #solopr Twitter chat, independent PR pros discussed timing announcements, newsjacking, video skills, and advice for a solo PR newbie. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from...
The Most Valuable Social Media Tool & More
During the October 24 #solopr Twitter chat, independent PR pros discussed new business research, the most valuable social media tool, and how to market your product. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Distributing News, Adopting Social Networks, & More
During the October 17 #solopr Twitter chat, independent PR pros discussed building relationships with non-marketing executives, distributing news online, and adopting newer social media channels. In addition to the downloadable transcript in PDF, the following...
Crisis Comm Resources, Avoiding Social Media Mishaps, & More
During the October 10 #solopr Twitter chat, independent PR pros discussed crisis communication resources, media contact lists, & ways to avoid social media mishaps. In addition to the downloadable transcript in PDF, the following highlights some of the most...
The Contract is Signed, Now What?
This is a guest post from Solo PR PRO member Makasha Dorsey. You've spent weeks, maybe even months, courting a potential client and then finally you get a commitment in the form of a contract. After the happy dance that you would only do in the privacy of your...
Tweeting Executives, Story Matching Services, & More
During the October 3 #solopr Twitter chat, independent PR pros discussed tweeting executives, project management solutions, story matching services, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Advice on Hiring an Assistant & More
During the September 26 #solopr Twitter chat, independent PR pros discussed tools for creating visuals, advice on hiring an assistant, thoughts on turning away prospects, and tips for getting in holiday gift guides. In addition to the downloadable transcript in...
Client Feedback, Staying Fit, & More
During the September 12 #solopr Twitter chat, independent PR pros discussed asking for client feedback, using Storify, staying fit as a solo PR pro, and new social media services/sites to focus on. In addition to the downloadable transcript in PDF, the following...
Business Planning, Online Newsrooms, & More
During the September 5 #solopr Twitter chat, independent PR pros discussed business planning, online newsrooms, and adjusting to social media changes. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Project Fees, Timing, & More
During the August 29 #solopr Twitter chat, independent PR pros discussed setting project fees, timing announcements around holidays, building connections with media, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Mac vs PC, Social Media Trainings, & More
During the August 15 #solopr Twitter chat, independent PR pros discussed Mac vs PC, social media trainings, and must-read professional books. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:...
New Business, Reducing Stress, & More
During the August 1 #solopr Twitter chat, independent PR pros discussed avoiding a media crisis, prospecting for healthcare clientele, following up during the new business process, and how to reduce stress as a solo PR pro. In addition to the downloadable transcript...
Olympic Coverage, the Future of Google+, & More
During the July 25 #solopr Twitter chat, independent PR pros discussed handling aggressive prospective clients, working around Olympic coverage, and the future of Google+. In addition to the downloadable transcript in PDF, the following highlights some of the most...
ROI & Minimum Budgets
During the July 18 #solopr Twitter chat, independent PR pros discussed how to include ROI in a proposal and minimum budgets when working with small clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Finding Inspiration, Weathering Emergencies, & More
During the July 11 #solopr Twitter chat, independent PR pros discussed finding inspiration for stale client accounts, working around non-compete agreements when transitioning from agency to solo, and tips for weathering a family emergency. In addition to the...
Flat Rate vs. Hourly, Email Marketing, & More
During the June 27 #solopr Twitter chat, independent PR pros discussed flat rate vs. hourly pricing, integrated email/CRM solutions, and email marketing for clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Walmart PR, Moving Up the Value Chain, & More
During the June 20 #solopr Twitter chat, independent PR pros discussed the recent Walmart PR fiasco, making time for social media, moving up the value chain, and more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Building Your Personal Brand, Twitter Journalism, & More
During the June 13 #solopr Twitter chat, independent PR pros discussed building your personal brand, event-specific pages on Twitter, & using tweets when working with journalists. In addition to the downloadable transcript in PDF, the following highlights some of...
Contacting Media During the Summer Months & More
During the June 6 #solopr Twitter chat, independent PR pros discussed leaked LinkedIn passwords, entrepreneurship, and contacting media during the summer months. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Reporter Queries on Twitter & More
During the May 30 #solopr Twitter chat, independent PR pros discussed reporter queries on Twitter, prepping for new business pitches, joining women-focused PR groups, & health insurance for freelancers. In addition to the downloadable transcript in PDF, the...
Meeting with Clients, Raising Rates, & More
During the May 23 #solopr Twitter chat, independent PR pros discussed meeting with clients, managing a move, & raising rates. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: #SoloPR Chat...
New to Solo PR? You aren’t alone.
The following is a guest post from Jason Mollica, president of JRM Comm. So, you have decided that it’s time you ventured out on your own… in public relations, that is. In September, I embarked on my solo journey. Although, it wasn't necessarily on the terms I...
PR Journalism, Infographics, & More
During the May 16 #solopr Twitter chat, independent PR pros discussed taking vacations, thoughts on PR journalism, creating infographics, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Connecting with Hard to Reach Media Contacts & More
During the May 9 #solopr Twitter chat, independent PR pros discussed connecting with hard to reach media contacts, pitching radio shows and podcasts, and minimizing distractions when working from home. In addition to the downloadable transcript in PDF, the following...
How To Join the Visual Revolution – For Free
This post was co-written with Solo PR community specialist Jennifer Spivak. Between Pinterest’s rise to fame as the third most popular social network in the U.S. by some accounts and Facebook’s $1 billion acquisition of the mobile photo sharing app Instagram - a...
Firing Clients, Basic SEO Tips, & More
During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View...
Online Research Tools, Proposals, & More
During the April 25 #solopr Twitter chat, independent PR pros discussed online research tools, creating proposals, & dream speakers for a 2013 Solo PR conference. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Late Payments & Promoting Yourself
During the April 18 #solopr Twitter chat, independent PR pros discussed clients who are late paying and promoting yourself to your target client base. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Recovering From A Sudden Client Loss & More
During the April 11 #solopr Twitter chat, independent PR pros discussed working with friends/family members, recovering from a sudden client loss, involving employees from non-communication departments in social media initiatives, and how to best handle a vendor who...
When Face-to-Face Communication Beats the Internet
The following is a guest post from Amanda DiSilvestro, Online Content Editor at Business.com. Along with many other industries, the practice of public relations is changing due to the rapid growth of email and social networking. As a whole, this change is good for...
Press Release Distribution, Belvedere’s Facebook Problems, & More
During the April 4 #solopr Twitter chat, independent PR pros discussed press release distribution, the Belvedere Vodka Facebook issue, and finding inexpensive graphic design services. In addition to the downloadable transcript in PDF, the following highlights some of...
Conference Call Services, Mistrust in PR, & More
During the March 28 #solopr Twitter chat, independent PR pros discussed working with clients who got "burned," preferred conference call services, and mistrust in the PR industry. In addition to the downloadable transcript in PDF, the following highlights some of the...
International Clients, Being A Better Boss, & More
The March 21, 2012 chat was sponsored by PitchPen, a site that allows social media consultants to get new clients and grow their business. Be the first to join their global network when it launches mid-2012 and get their free guide to getting new clients. ...
On Benefit and Bonuses, or How I Let Down My Only Employee
The following is a guest post from Jenny Schmitt, founder of CloudSpark. I’ve had the same boss for nearly seven years now. In that time, I’ve had one pay raise, I’ve worked nights, weekends, holidays and compromised on vacations and family time. To be fair, my boss...
Cash Flow, New Biz Trends, & More
During the March 14 #solopr Twitter chat, independent PR pros discussed managing cash flow, current new business trends, & tracking earned media impressions. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
Story Arcs for Social Media
The following is a guest post from Lisa Sirkin Vielee, owner of Gracie Communications. Heather Rast’s recent blog about creating a conversation (or social media) calendar provided a great planning tool for integrating social media into an overall communications...
SXSW Attendance, Referral Fees, & More
During the March 7 #solopr Twitter chat, independent PR pros discussed SXSW attendance, referral fees, social media commentary as a new business tool, & possible topics for a 2013 Solo PR conference. In addition to the downloadable transcript in PDF, the following...
Facebook Timeline for Pages, Blog Commenting Systems, & More
During the February 29 #solopr Twitter chat, independent PR pros discussed Facebook's Timeline feature for brand pages, the best (and worst) blog commenting systems, and what solo PR pros are doing this year to leap forward. In addition to the downloadable transcript...
Websites, Biz Cards, & More
During the February 22 #solopr Twitter chat, independent PR pros discussed the need for a website, what to do with all those business cards, and how to handle your work when sick. In addition to the downloadable transcript in PDF, the following highlights some of the...
Client Branding & Planning the 2013 Solo PR Conference
During the February 15 #solopr Twitter chat, independent PR pros discussed client branding & plans for a 2013 Solo PR Pro conference. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: ...
Online Newsrooms, Pitching, & More
During the February 8 #solopr Twitter chat, independent PR pros discussed online newsrooms, best practices for pitching, and tips for staying on top of blogging and social media. In addition to the downloadable transcript in PDF, the following highlights some of the...