Solo PR Pro Blog
During the September 5 #solopr Twitter chat, independent PR pros discussed business planning, online newsrooms, and adjusting to social media changes. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
While some agencies treat retainer clients with low billings as if they won the lottery, a better long-term strategy is to find and suggest new strategies and tactics to use up all the allotted fees/time (for example, pitch and write a bylined article or guest blog...
If you find yourself with a legal question, but don’t have an existing relationship with an attorney, many lawyers will do an “initial consult” with you for free. Similar to the way PR pros often give some basic advice as part of new business discussions, there won’t...
During the August 29 #solopr Twitter chat, independent PR pros discussed setting project fees, timing announcements around holidays, building connections with media, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Here’s a public service announcement: Monday (September 3, 2012) is the Labor Day holiday in the U.S. Had you lost track of that fact? You’re not alone. As solo PR pros, we often forget about non-religious holidays, or see them only as opportunities to get ahead on...
During the August 22 #solopr Twitter chat, independent PR pros discussed additional income streams, project management tips, time tracking solutions, and more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
The key to effective proposals is to tell the client what you will do, but not how you will do it (those details are provided as part of the full PR plan you complete after they’ve hired you). Often, “the how” you omit during the prospect phase includes the timing of...
During the August 15 #solopr Twitter chat, independent PR pros discussed Mac vs PC, social media trainings, and must-read professional books. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:...
In our “lessons learned” posts, exclusively for PRO members, I let you in on the nitty-gritty details of my experiences, in hopes that you all can avoid learning things the hard way (as I did). In this post, my intention is not to bash any one company, but I’m...
During the August 8 #solopr Twitter chat, independent PR pros discussed overactive social media users, tips on creating Wikipedia entries, best practices for promoting a book online, and the benefits of joining professional associations. In addition to the...
Don’t be afraid to ask your client for input on setting (or re-setting) your priorities – this is a key tactic to avoid over-servicing. It’s normal for unexpected things to come up, but “small” requests can easily accumulate, and often the client doesn’t even realize...
One of the most effective time management techniques, especially when time is money, is to set mini deadlines for yourself. For example, if a client is only paying you for three hours worth of work on something, then set an alarm so you’ll know when three hours has...