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Solo PR Pro Blog

How to Win PR and Marketing Awards

It’s award season! I’m not talking about the kind where people with microphones ask you what you’re wearing (thank goodness!), but the kind PR and marketing professionals covet. Inspired by a recent discussion in the Facebook group about awards – where many of our...

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Chat Recap: Ethics, Databases and More

Chat Recap: Ethics, Databases and More

On the second Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...

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My Year of Living Humorously

My Year of Living Humorously

You are only young once, but you can stay immature indefinitely. -Ogden Nash I had a birthday over the weekend, and though it didn’t end in a zero I sort of dreaded this one - perhaps because I’ve been feeling a bit boring lately. As Solo PR Pros, many of us work...

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Tools Rule – Except When They Don’t

Tools Rule – Except When They Don’t

A version of this post ran on the Cision blog. I’ve never met a communications professional who wasn’t a tool fiend. Sometimes it seems our appetite for tools and services that can help us do our jobs better is never-ending. And why wouldn’t we be in love with tools?...

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How to Develop Modern Key Messages

How to Develop Modern Key Messages

Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations - at the time, the term “key message” had developed a bad reputation. Folks were hopping aboard the Cluetrain Manifesto’s proclamation that “there’s no...

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