It’s award season! I’m not talking about the kind where people with microphones ask you what you’re wearing (thank goodness!), but the kind PR and marketing professionals covet. Inspired by a recent discussion in the Facebook group about awards – where many of our...
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Chat Recap: Ethics, Databases and More
On the second Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
My Year of Living Humorously
You are only young once, but you can stay immature indefinitely. -Ogden Nash I had a birthday over the weekend, and though it didn’t end in a zero I sort of dreaded this one - perhaps because I’ve been feeling a bit boring lately. As Solo PR Pros, many of us work...
29 Ways to Stay Creative [Infographic]
I don't know about you, but I always have a harder time getting going in the winter. Gray skies and heavy clothes can make me feel lethargic and uninspired. Fortunately, I found many of the ideas in the following infographic, produced by the no longer active...
Community Tip: Should your freelance rates be the same as your consulting rates?
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Cision Ending Discount Offer to Members of Solo PR PRO Premium
As most of us know, the company known as Cision is under new ownership and has undergone numerous mergers and changes over the past year. This week, Cision officially notified us that as of April 30, 2015, it will cease offering the Solo PR PRO discounted rate. While...
Chat Recap: Love More, Sell More with Jack Vincent
On the fourth Wednesday in January, we joined forces with special guest Jack Vincent, sales coach and author of A Sale Is a Love Affair. Participants weighed in with opinions and insight on the following topics of interest: Jack says self-love is the first step in...
How is a Sale like a Love Affair? – Join This Week’s #Solopr Topic Chat
Be sure to checkout the re-cap post for this chat - which includes highlights and the full transcript - here. Many communications consultants are confident in their abilities, except when it comes to business development –but it doesn’t have to be that way! Tomorrow...
Tools Rule – Except When They Don’t
A version of this post ran on the Cision blog. I’ve never met a communications professional who wasn’t a tool fiend. Sometimes it seems our appetite for tools and services that can help us do our jobs better is never-ending. And why wouldn’t we be in love with tools?...
Chat Recap: Is Social Media Marketing Its Own Discipline?
On the second Wednesday in January, we joined forces with #SMchat for one of our popular combo Twitter chats with that group. The questions centered on the topic Is Social Media Marketing Its Own Discipline? Participants weighed in with opinions and insight on the...
How to Develop Modern Key Messages
Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations - at the time, the term “key message” had developed a bad reputation. Folks were hopping aboard the Cluetrain Manifesto’s proclamation that “there’s no...
PRO Ebook and Templates: Key Messages and Message Mapping
Whether you've just landed a big new project (congrats!) or you're working on a key message refresh for your clients, messaging is one of the cornerstones of public relations and communications services. It's also one of the areas that - no matter how many messaging...