Solo PR Pro Blog
Measurement has always been critical to PR professionals, but has grown more complex with the overabundance of data available to us. Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. The 10...
As a businessperson running your own consultancy, it’s inevitable that as your business evolves that you’ll reach a juncture where you’ll need to take a step back and review your brand. This could involve a subtle refresh of your logo or doing a complete overhaul...
On the fourth Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April...
This is a guest post by Solo PR Pro founder and former president, Kellye Crane. Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Poor grammar aside – and keeping in mind no one in our scenario is a dog – I...
This is a guest post from Jennifer Spivak, who is a Solo PR Pro Premium member and a digital marketing specialist. She is also a marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York. Jennifer...
On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April...
The growth question is one that all successful entrepreneurs face at some point in their business. There is plenty of advice for determining if, when and how you grow your business. However, one facet of growth that is not widely discussed is professional growth. As a...