For many consultants, cold calling evokes the image of a call center with endless rows of telemarketers, “dialing for dollars” on landline telephones. However, cold calling can be an effective business development technique for independent consultants. And gone are...
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Solo PR Pro Blog
Chat Recap: The Virtual Team
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 9...
For PROs Only: How To Optimize Your Cold Calling
As an independent consultant, cold calling can be a practical part of your new business lead generation toolkit. However, some consultants may hesitate to go down this path as a way to find new clients. More often than not, consultants are shy about this type of...
Community Tip: Recommendations on Video Recording and Production Software
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Community Tip: Discussion on Media Measurement Metrics
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Community Tip: New Business Development Suggestions
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
#SoloPR Topic Chat: The Virtual Team
Being a Solo PR Pro does not mean that you always work alone. Given the nature of consulting, you and/or your clients’ needs may evolve. Whether you need a specialized vendor for a project, another consultant as a partner or an administrative assistant,...
Spotting a Problem Client Before It’s Too Late
Overly challenging clients can be the bane of the existence of any consultant regardless of whether they’re relatively new to the solo life or a highly seasoned pro who’s been in business for decades. Difficult clients are not only unpleasant but can hinder your...
Chat Recap: Facebook Reaction Buttons and More
On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
Community Tip: Tools for Creating a Twitter Influencer List
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Pro Tip: How to Choose Project Management Software
There are so many options for project management software from the simple to the complex. If you ask 10 people for recommendations, you are likely to get 10 different answers. How do you choose the right option for you? Where do you even begin to look? Most pros start...
6 Ways To Refresh & Revamp Your Clients’ Facebook Advertising Campaigns
This is a guest post from Jennifer Spivak, who is a Solo PR Pro Premium member and a digital marketing specialist. She is also a marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York. Jennifer...