Once upon a time, you boldly walked away from a job and opened your own business. Whether your office was a corner table at Starbucks, or your kitchen table, you were creating work on your own terms and it was thrilling. You were energized by the freedom and...
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Solo PR Pro Blog
How to Make Bylined Articles Work for You
The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. It offers a perfect...
Chat Recap: The Role and Value of PR in 2016
On the second Wednesday in February, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat. Our two groups of top communication professionals shared thought leadership, tips and advice on the following topics of...
For PROs Only: Bylined Articles – Perspectives on the Process
Bylined articles are a tried and true tool in the communicator’s toolbox. Use of this tactic can help clients build their reputation, demonstrate thought leadership and reach a targeted audience. As the media landscape shifts, some have a renewed focus on the byline...
Community Tip: Computer Hardware Recommendations – PC vs. Mac
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Community Tip: Client Warning Signs Discussion
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Community Tip: Leveraging Repurposed Content
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Combined #SoloPR and #SMChat: The Role and Value of PR in 2016
This week, we will be joining forces once again with the savvy and insightful social media-focused #SMchat community for our regularly scheduled #solopr Twitter chat hour. Inspired by the recent AdAge article underscoring PR’s vital role in the marketing mix, we will...
Suspending Activities In the Wake of a Tragedy
A devastating tragedy can happen without warning, and have a powerful local, national or even global impact. Your community may feel shock, fear and distress amplified by the 24 hour-news cycle. In the immediate aftermath of a tragic event, such as a terrorist act,...
Chat Recap: Future of Work
On the fourth Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On January...
Community Tip: Pitching Media Using Social Media
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Community Tip: Handling Photo Release at Events
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...