This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
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Solo PR Pro Blog
PRO Members: 2016 FPRA Conference Details and Tickets
Thanks for your interest in the FPRA Conference! The Solo PR PRO main event is is more than a professional conference but an opportunity to network with colleagues who understand the unique day-to-day joys and challenges of working as a solo pro. You can download the...
To Grow or Not to Grow?
In a service business, your clients are buying your areas of expertise and skill set. It can be harder to identify if and how you need to grow your practice. One of the advantages of running a solo consultancy is the ability to scale your business to your personal...
Chat Recap: Discounting Your Prices, Working For Free, And More
On the second Wednesday in May, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat (learn how to join us here). Our two groups of top communication professionals shared thought leadership, tips and advice on the...
Community Tip: Media Release Distribution Service Providers
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
10 Easy Steps to Set up Marketing Analytics [Infographic]
Measurement has always been critical to PR professionals, but has grown more complex with the overabundance of data available to us. Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. The 10...
For PROs Only: Capabilities Statement
When you leave agency life or a traditional job to strike out on your own, never expect to hear “send me your resume” again. You have business cards, a website, a LinkedIn profile and pretty proposals, why would anyone want a resume. Many seasoned consultants are...
What to Consider When Rebranding Your Business
As a businessperson running your own consultancy, it’s inevitable that as your business evolves that you’ll reach a juncture where you’ll need to take a step back and review your brand. This could involve a subtle refresh of your logo or doing a complete overhaul...
Chat Recap: Gender Pay Gap, and More
On the fourth Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April...
The Benefits of Mentoring an Intern
This is a guest post by Solo PR Pro founder and former president, Kellye Crane. Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Poor grammar aside – and keeping in mind no one in our scenario is a dog – I...
Community Tip: Monthly Retainer Overages
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Community Tip: Charging Travel Time
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...