Solo PR Pro Blog
After 40+ years in the public relations industry, Pennie Rorex, chief marketing consultant at Rorex Marketing Solutions, is preparing to close the book on this chapter of her life. Later this year, she’ll retire from her long PR and marketing career to focus on other...
Ready or not, AI is here. In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts Karen Swim and Michelle Kane encourage PR pros to lean into AI tools like ChatGPT instead of fearing them. Focus on how AI can help ease your workload It...
So, you’ve decided to start your own solo PR business. Congratulations! That’s great. Striking out on your own can be overwhelming as you are faced with a myriad of decisions. You have likely collected volumes of information about starting and running a business, and...
Diversity, equity and inclusion (DE&I) is a complex and important landscape to navigate in our roles as communicators. The topics can sometimes be uncomfortable but we must move past that discomfort to provide strategic counsel to our clients. You may not have a...
In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. They also dive into how solo PR pros can help their clients prepare for these...
If you've been at this solo thing for a while, you may not feel that burst of inspiration you'd hope for heading into the new year. But think of this fresh start as a time to reinvent and reinvigorate your business. Here are five simple ways to breathe new life...
There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Is becoming a solo PR pro the...
Solo PR pros, here’s some good news as we head into 2023: It’s a great time to be doing what you do. A report from Axios highlights how “many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking...
Hello 2023! As we kick off a new year, we took some time to reflect on all the content we published in 2022. Spoiler: It's a lot of great content, if we do say so ourselves! Top 10 blog posts published on Solo PR Pro in 2022 Here are 10 of our favorite blog posts...
It's time to send the year off in style by celebrating the accomplishments of our talented Solo PR Pro Premium members from the last 12 months. 2022 Solo PR Pro Premium member accomplishments Several of our members chimed in to share what they are most proud of...
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for...
What is it about your work that gets under your skin? No matter the profession, we all encounter workplace pet peeves in our interactions with colleagues, clients, vendors, journalists — you name it! In a recent episode of That Solo Life: The Solo PR Pro Podcast,...