Diversity, equity and inclusion (DE&I) is a complex and important landscape to navigate in our roles as communicators. The topics can sometimes be uncomfortable but we must move past that discomfort to provide strategic counsel to our clients. You may not have a...
Solo PR
Pro Blog
Solo PR Pro Blog
Take a Lesson From Southwest and Prepare for Crises
In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. They also dive into how solo PR pros can help their clients prepare for these...
5 Ways to Reinvigorate Your Solo Business
If you've been at this solo thing for a while, you may not feel that burst of inspiration you'd hope for heading into the new year. But think of this fresh start as a time to reinvent and reinvigorate your business. Here are five simple ways to breathe new life...
4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business
There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Is becoming a solo PR pro the...
Solo PR Pros, 2023 is Your Time to Shine — Here’s What the Data Says
Solo PR pros, here’s some good news as we head into 2023: It’s a great time to be doing what you do. A report from Axios highlights how “many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking...
10 of Our Favorite Posts Published on the Solo PR Pro Blog in 2022
Hello 2023! As we kick off a new year, we took some time to reflect on all the content we published in 2022. Spoiler: It's a lot of great content, if we do say so ourselves! Top 10 blog posts published on Solo PR Pro in 2022 Here are 10 of our favorite blog posts...
2022 Solo PR Pro Premium Member Accomplishments
It's time to send the year off in style by celebrating the accomplishments of our talented Solo PR Pro Premium members from the last 12 months. 2022 Solo PR Pro Premium member accomplishments Several of our members chimed in to share what they are most proud of...
5 Solos Share Their No. 1 Business Goal for 2023
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for...
6 Professional Pet Peeves That Rankle PR Pros
What is it about your work that gets under your skin? No matter the profession, we all encounter workplace pet peeves in our interactions with colleagues, clients, vendors, journalists — you name it! In a recent episode of That Solo Life: The Solo PR Pro Podcast,...
Spotlight on a Solo PR Pro: Meet J.W. Arnold, APR, Fellow PRSA
J.W. Arnold knows what makes for a good story. It’s an innate skill, but also comes from his background as a public affairs reporter for a regional chain of newspapers in western Missouri. Today, as principal of PR firm PRDC, J.W. can not only...
How To Evaluate a Client That Is New to PR
Picture this: You’ve set up a meeting with a prospective client, only to learn… they have never worked with a PR professional before. What do you do? Is this the right client for you? Clients that are brand new to the world of public relations can present...
How to navigate client planning for a new year
The new year is right around the corner, and, of course, you know what that means. It’s time to start thinking, if you haven’t already, about what’s in store for 2023. When it comes to planning for a new calendar year with your clients, every solo PR pro seems to...