Solo PR Pro Blog
In today's interconnected world, understanding and appreciating cultural nuances is not just a pleasant-to-have skill—it's essential. For communications professionals, particularly independent consultants who often navigate diverse markets single-handedly, this means...
Every public relations professional understands that creativity isn't just a switch you can turn on or off. It's a well that sometimes runs dry. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are...
Many solos rely on referrals for new business. This works well, until it doesn’t. When a client decides to bring work in-house, go in a different direction, gets arrested (hey, it happens) or flat out fires you, you don’t have time to wait for a referral. Over the...
If you're a communications professional, you already have a knack for conveying messages. But when it comes to identifying, selling, and closing high-value business deals, it's a whole different ball game – especially if you don't consider yourself a natural-born...
These days, it is not uncommon for communication professionals to experience being “ghosted.” However, when it is a client it not only hinders work moving forward but can cause you to doubt your abilities. In extreme cases, it can also put you at risk of non-payment....
The traditional work landscape has experienced seismic shifts and that means great opportunities for communication professionals. From the 'Great Resignation' to the phenomena of 'quiet quitting' and the debated 'return to the office' movement, we're witnessing change...
This year has served up its share of plot twists but Solo PR Pros can still come out on top. As we approach the last leg of the year, it’s a great time to reflect on your accomplishments and set your sights on closing the year strong. Setting stretch goals — targets...
Hiring your first employee as a solo PR Pro is a significant milestone. However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for...
Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and...
Efficient business processes are crucial for success as a Solo PR Pro, but not all processes stand the test of time (eyes on you fax machine). You want to continue to grow and be effective and to do that it is important to routinely evaluate the processes that we use...
While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. In her recent newsletter (you can sign up here) she talked about the power of story. I could not stop thinking about it and am thrilled that she is allowing us to repost on the...
This week we published our 200th episode of That Solo Life podcast! As we celebrate this milestone, we thought it would be fun to take a look back at our Top 10 podcast episodes of all time. 10. A Conversation with OnePitch Co-Founder Jered Martin Jered Martin, the...