Are you a solo PR pro looking to grow into a larger agency? Today’s blog post is for you!
Scaling from Solo Practitioner to Public Relations Agency
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Hope and the Hard Things
Life for us all lately has felt like a gamma ray burst where bad meets really bad and forms supermassive bad. Yet, there is one word that has continued to ring in my heart, lifting me above the never-ending litany of things gone wrong and that word is hope. Hope is...
The Unspoken Mental Health Struggles in Public Relations
Mental health has been under the radar for far too long as many suffered in silence. The pandemic drove much needed change and mental health is gaining recognition as an important part of our overall well-being. Given the unique pressures of the public relations...
How PR Pros Can Find Their Secret Sauce
No one does PR like you. Communication professionals can learn from the same books, utilize the same tools and speak the same language, but each of us will have a unique way of practicing our craft. Running your own business illuminates those differences. You have the...
Cultural Intelligence in Communications
In today's interconnected world, understanding and appreciating cultural nuances is not just a pleasant-to-have skill—it's essential. For communications professionals, particularly independent consultants who often navigate diverse markets single-handedly, this means...
5 Ways to Refuel Your Creativity When You are Stuck in a Rut
Every public relations professional understands that creativity isn't just a switch you can turn on or off. It's a well that sometimes runs dry. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are...
Fall into Business Development
Many solos rely on referrals for new business. This works well, until it doesn’t. When a client decides to bring work in-house, go in a different direction, gets arrested (hey, it happens) or flat out fires you, you don’t have time to wait for a referral. Over the...
The Art of Selling for Communication Professionals
If you're a communications professional, you already have a knack for conveying messages. But when it comes to identifying, selling, and closing high-value business deals, it's a whole different ball game – especially if you don't consider yourself a natural-born...
Navigating the Silence: What to Do When Clients Ghost You
These days, it is not uncommon for communication professionals to experience being “ghosted.” However, when it is a client it not only hinders work moving forward but can cause you to doubt your abilities. In extreme cases, it can also put you at risk of non-payment....
The Future of Work is Bright for Communication Pros
The traditional work landscape has experienced seismic shifts and that means great opportunities for communication professionals. From the 'Great Resignation' to the phenomena of 'quiet quitting' and the debated 'return to the office' movement, we're witnessing change...
Set Stretch Goals for a Strong 2023 Finish
This year has served up its share of plot twists but Solo PR Pros can still come out on top. As we approach the last leg of the year, it’s a great time to reflect on your accomplishments and set your sights on closing the year strong. Setting stretch goals — targets...
5 Essential Tips for Solo PR Pros Hiring Their First Employee
Hiring your first employee as a solo PR Pro is a significant milestone. However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for...