Solo PR Pro Blog
Born and raised in Washington D.C., Ben Finzel's interest in politics and current events began when he was just a kid. “Growing up in D.C., I think you either hate all of that because you’re surrounded by it, or you gravitate toward it,” he says. “For me, it was...
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...
Awkward conversations are…well, awkward. No one wants to have them, but sometimes as a Solo PR Pro, they are inevitable when it comes to clients. In a recent episode of That Solo Life: The Solo PR Pro Podcast, Karen Swim and Michelle Kane discuss how to...
OK, Solo PR Pros, I've got a question for you: When was the last time you took a vacation? No, I mean like a *real* fully unplugged-from-work vacation — none of this, "Oh, I'll check in on my email real quick before I hit the beach." When you run a business, it's not...
Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. No stranger to change, Jen grew up moving a lot. She lived up and down the East Coast,...
How do you manage your time? As solo PR pros, we have a lot to do — and not a lot of time to do it. If only there were more time in the day, the months, the years. Unfortunately, unless someone invents a way to expand time, we’re stuck with what we’ve got. But perhaps...
Award programs can be an important part of PR work. A few of our savvy solos offer tips to create award winning submissions for you and your clients.
Two of Daria Steigman’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon....
Journalism has changed a lot over the last few years, but you don't have to feel left behind. One thing that hasn't changed? Media relations remain an important part of the PR world. You can still provide valuable, unique and timely information to journalists....
Change is something you’re probably very familiar with as a small business owner. But the past few years have brought on a dizzying amount of pivoting, and it’s left most of us with a severe case of business whiplash. Luckily, Chip Griffin, founder of Small Agency...
Steal these best practices from an executive speaking consultant veteran to gain speaking opportunities for your executive clients.
I had the chance to talk pricing with Chip Griffin and Brad Farris on the Small Agency Talk Show. Pricing is always a hot topic for freelance PR professionals and Solo PR Pros. We worry about setting the right price, properly accounting for the scope of work and...