Solo PR Pro Blog
You're having a baby! Congratulations. While this is such an exciting time, when you run your own solo PR business it can also be quite stressful. After all, in some countries, such as the U.S. you often aren't eligible for the same sort of paid parental leave...
Today WFH (work from home) is mainstream, but pre-pandemic Solo PR pros untethered from an office worked hard to prove they were as professional as their in-office colleagues. Business standards have become more relaxed. We have moved from suit and tie to athleisure,...
Figuring out your rates is often the hardest part of being a business owner, especially when people are so often reluctant to talk transparently about numbers. When you’re a new solo PR pro, you might find yourself wondering: How the heck am I supposed to know what to...
Contracts are an essential tool for your Solo PR business. According to Law.com, “the law of contracts is at the heart of most business dealings; it is one of the three or four most significant areas of legal concern.” Imagine walking into a store to buy a...
We live in an era of cacophonous disagreement. Misinformation that was once spoken in the hushed corners of the internet are now mainstream with fervent supporters gleefully spreading their version of the gospel. The seeds of disinformation have taken root and become ideology. And if you think this is about politics, think again.
For solo PR pros, business development is an important, ongoing process. Continually looking for ways to grow your business is the name of the game, especially during uncertain economic times. In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts...
After 40+ years in the public relations industry, Pennie Rorex, chief marketing consultant at Rorex Marketing Solutions, is preparing to close the book on this chapter of her life. Later this year, she’ll retire from her long PR and marketing career to focus on other...
Ready or not, AI is here. In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts Karen Swim and Michelle Kane encourage PR pros to lean into AI tools like ChatGPT instead of fearing them. Focus on how AI can help ease your workload It...
So, you’ve decided to start your own solo PR business. Congratulations! That’s great. Striking out on your own can be overwhelming as you are faced with a myriad of decisions. You have likely collected volumes of information about starting and running a business, and...
Diversity, equity and inclusion (DE&I) is a complex and important landscape to navigate in our roles as communicators. The topics can sometimes be uncomfortable but we must move past that discomfort to provide strategic counsel to our clients. You may not have a...
In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. They also dive into how solo PR pros can help their clients prepare for these...
If you've been at this solo thing for a while, you may not feel that burst of inspiration you'd hope for heading into the new year. But think of this fresh start as a time to reinvent and reinvigorate your business. Here are five simple ways to breathe new life...