Solo PR Staff

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. "Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications," says Kristie...

Nomad, No Problem: How to Manage Your Business From Abroad

Jennifer Donovan always knew she wanted to live abroad. “I started traveling internationally in my teenage years,” she says. “I caught that wanderlust bug and realized I have a huge curiosity for other cultures, foods, languages and people.” After school, Jennifer...

3 Green Flags Solo PR Pros Should Seek Out in a Client

In solo PR and business owner circles, we talk a lot about red flags to keep an eye out for when prospecting, onboarding and working with new clients.  You know what we're talking about when we say red flags — clients who pay late (or worse, don't pay at all), clients...

Spotlight on a Solo PR Pro: Meet Ben Finzel

Born and raised in Washington D.C., Ben Finzel's interest in politics and current events began when he was just a kid.  “Growing up in D.C., I think you either hate all of that because you’re surrounded by it, or you gravitate toward it,” he says. “For me, it was...

5 Solos PR Pros Share How They Structure Their Work Day

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...

How to Handle Tough Client Conversations

Awkward conversations are…well, awkward.  No one wants to have them, but sometimes as a Solo PR Pro, they are inevitable when it comes to clients.  In a recent episode of That Solo Life: The Solo PR Pro Podcast, Karen Swim and Michelle Kane discuss how to...

Spotlight on a Solo PR Pro: Meet Jen Peterson

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. No stranger to change, Jen grew up moving a lot. She lived up and down the East Coast,...

How to Better Manage Your Time (Instead of Letting It Manage You)

How do you manage your time? As solo PR pros, we have a lot to do — and not a lot of time to do it. If only there were more time in the day, the months, the years. Unfortunately, unless someone invents a way to expand time, we’re stuck with what we’ve got. But perhaps...

Spotlight on a Solo PR Pro: Meet Daria Steigman

Two of Daria Steigman’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon....

5 Tips for Working with the Media in 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind.  One thing that hasn't changed? Media relations remain an important part of the PR world. You can still provide valuable, unique and timely information to journalists....

Change is the New Normal: How to Keep Up With it All as a Solo PR Pro

Change is something you’re probably very familiar with as a small business owner. But the past few years have brought on a dizzying amount of pivoting, and it’s left most of us with a severe case of business whiplash.  Luckily, Chip Griffin, founder of Small Agency...

5 Solos Share How to Break Into A Different Sector of Business

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...

Uncertain Times: 12 Resources for Solo PR Pros

The last few years haven't been easy — for anyone. We have all had tough times as we have confronted unimaginable challenges. With loss, strife and conflict, it's difficult these days not to feel a bit despondent by the state of the world.  Maybe you've also felt...