Solo PR Staff

Planning for parental leave as a solo PR pro

You're having a baby! Congratulations.  While this is such an exciting time, when you run your own solo PR business it can also be quite stressful. After all, in some countries, such as the U.S. you often aren't eligible for the same sort of paid parental leave...

Best Practices for Setting Rates as a Solo PR Pro

Figuring out your rates is often the hardest part of being a business owner, especially when people are so often reluctant to talk transparently about numbers. When you’re a new solo PR pro, you might find yourself wondering: How the heck am I supposed to know what to...

The Importance of Business Development in a Tough Economy

For solo PR pros, business development is an important, ongoing process. Continually looking for ways to grow your business is the name of the game, especially during uncertain economic times.  In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts...

Spotlight on a Solo PR Pro: Meet Pennie Rorex

After 40+ years in the public relations industry, Pennie Rorex, chief marketing consultant at Rorex Marketing Solutions, is preparing to close the book on this chapter of her life. Later this year, she’ll retire from her long PR and marketing career to focus on other...

Embrace — Don’t Fear — That AI is Here

Ready or not, AI is here.  In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts Karen Swim and Michelle Kane encourage PR pros to lean into AI tools like ChatGPT instead of fearing them.  Focus on how AI can help ease your workload It...

5 Tools to Help You Start Your Solo PR Business

So, you’ve decided to start your own solo PR business. Congratulations! That’s great.  Striking out on your own can be overwhelming as you are faced with a myriad of decisions. You have likely collected volumes of information about starting and running a business, and...

Take a Lesson From Southwest and Prepare for Crises

In a recent episode of That Solo Life: The Solo PR Pro Podcast, hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays.  They also dive into how solo PR pros can help their clients prepare for these...

5 Ways to Reinvigorate Your Solo Business

If you've been at this solo thing for a while, you may not feel that burst of inspiration you'd hope for heading into the new year. But think of this fresh start as a time to reinvent and reinvigorate your business.  Here are five simple ways to breathe new life...

2022 Solo PR Pro Premium Member Accomplishments

It's time to send the year off in style by celebrating the accomplishments of our talented Solo PR Pro Premium members from the last 12 months. 2022 Solo PR Pro Premium member accomplishments Several of our members chimed in to share what they are most proud of...

5 Solos Share Their No. 1 Business Goal for 2023

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for...

6 Professional Pet Peeves That Rankle PR Pros

What is it about your work that gets under your skin? No matter the profession, we all encounter workplace pet peeves in our interactions with colleagues, clients, vendors, journalists — you name it! In a recent episode of That Solo Life: The Solo PR Pro Podcast,...

How To Evaluate a Client That Is New to PR

Picture this: You’ve set up a meeting with a prospective client, only to learn… they have never worked with a PR professional before. What do you do? Is this the right client for you? Clients that are brand new to the world of public relations can present...

How to navigate client planning for a new year

The new year is right around the corner, and, of course, you know what that means. It’s time to start thinking, if you haven’t already, about what’s in store for 2023. When it comes to planning for a new calendar year with your clients, every solo PR pro seems to...

The Future of Work Is Fluid: Rethinking Your Nonlinear Career Path

Much of today’s conversation about the future of work focuses on technology, especially the way that technology enables remote work. It’s a topic that has understandably risen to the forefront during the COVID-19 pandemic. But to strategic consultant, podcast host and...

Spotlight on a Solo PR Pro: Meet Ebony Vaz

Ebony Vaz’s path to PR was a bit untraditional. “I’ve had quite an interesting background, but it’s funny how it all comes together with what I do now,” she explains. In college, Ebony studied industrial engineering — an area she was inspired to pursue after watching...

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. "Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications," says Kristie...

Nomad, No Problem: How to Manage Your Business From Abroad

Jennifer Donovan always knew she wanted to live abroad. “I started traveling internationally in my teenage years,” she says. “I caught that wanderlust bug and realized I have a huge curiosity for other cultures, foods, languages and people.” After school, Jennifer...

3 Green Flags Solo PR Pros Should Seek Out in a Client

In solo PR and business owner circles, we talk a lot about red flags to keep an eye out for when prospecting, onboarding and working with new clients.  You know what we're talking about when we say red flags — clients who pay late (or worse, don't pay at all), clients...

Spotlight on a Solo PR Pro: Meet Ben Finzel

Born and raised in Washington D.C., Ben Finzel's interest in politics and current events began when he was just a kid.  “Growing up in D.C., I think you either hate all of that because you’re surrounded by it, or you gravitate toward it,” he says. “For me, it was...

5 Solos PR Pros Share How They Structure Their Work Day

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...

How to Handle Tough Client Conversations

Awkward conversations are…well, awkward.  No one wants to have them, but sometimes as a Solo PR Pro, they are inevitable when it comes to clients.  In a recent episode of That Solo Life: The Solo PR Pro Podcast, Karen Swim and Michelle Kane discuss how to...

Spotlight on a Solo PR Pro: Meet Jen Peterson

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. No stranger to change, Jen grew up moving a lot. She lived up and down the East Coast,...

How to Better Manage Your Time (Instead of Letting It Manage You)

How do you manage your time? As solo PR pros, we have a lot to do — and not a lot of time to do it. If only there were more time in the day, the months, the years. Unfortunately, unless someone invents a way to expand time, we’re stuck with what we’ve got. But perhaps...

Spotlight on a Solo PR Pro: Meet Daria Steigman

Two of Daria Steigman’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon....

5 Tips for Working with the Media in 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind.  One thing that hasn't changed? Media relations remain an important part of the PR world. You can still provide valuable, unique and timely information to journalists....

5 Solos Share How to Break Into A Different Sector of Business

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...

Uncertain Times: 12 Resources for Solo PR Pros

The last few years haven't been easy — for anyone. We have all had tough times as we have confronted unimaginable challenges. With loss, strife and conflict, it's difficult these days not to feel a bit despondent by the state of the world.  Maybe you've also felt...