Solo PR Pro Blog
If you’re a current Solo PR PRO Premium member at the time this post goes live, you should have received email notice that, based on member feedback, we’re switching to a written Q&A feature (versus the recorded call version), so you can read at your leisure! For...
By Kellye Crane and Heather Rast The secret to earning a highly profitable income as a successful PR consultant often comes from an unexpected place: effective systems for collaboration and project management. You either have a solution that allows you to easily track...
As you've probably seen, there's a funny little meme going around depicting the difference between what people think you do, and what you actually do for a living. For some Friday fun, I thought we solo PR pros could use one of our own! What do you think? What...
During the February 15 #solopr Twitter chat, independent PR pros discussed client branding & plans for a 2013 Solo PR Pro conference. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: ...
During the February 8 #solopr Twitter chat, independent PR pros discussed online newsrooms, best practices for pitching, and tips for staying on top of blogging and social media. In addition to the downloadable transcript in PDF, the following highlights some of the...
During the February 1 #solopr Twitter chat, independent PR pros discussed handling new employees of a long-time client, giving gifts to reporters, and managing your workload in the wake of a family tragedy . In addition to the downloadable transcript in PDF, the...
When PRSA asked me to participate in their series “12 Trends That Will Change Public Relations in 2012,” I saw it as an opportunity to expose the uninitiated to the benefits of working with a Solo PR Pro. In “Solo PR Pros — The Profession’s Secret Weapon,” I lay out...
During the January 25 #solopr Twitter chat, independent PR pros discussed alternatives to the large media databases, the Paula Deen scandal and associated PR ethics, and the political climate. In addition to the downloadable transcript in PDF, the following highlights...
Contributed by Content & Community Specialist Heather Rast. As social media becomes more integrated with PR services, the need for mapping activity to strategic objectives, efficient tactical workflow, controls to ensure on-brand messages will continue to grow. In...
During the January 18 #solopr Twitter chat, independent PR pros discussed the relationship between PR and sales, finding subcontractors, the Italian cruise ship disaster, and much more. In addition to the downloadable transcript in PDF, the following highlights some...
Independent consultants typically don’t have the overhead of a larger firm, and while they are usually an excellent value by comparison, why do their rates still sound so high? Not only is this a question some clients may ponder, but those new to consulting often...
During the January 11 #solopr Twitter chat, independent PR pros discussed keeping abreast of new social networks, balancing 9-5 along with consulting work, and the best conferences/events to attend in 2012. In addition to continuing to provide a downloadable...