Solo PR Pro Blog
This post was co-written with Solo PR community specialist Jennifer Spivak. Between Pinterest’s rise to fame as the third most popular social network in the U.S. by some accounts and Facebook’s $1 billion acquisition of the mobile photo sharing app Instagram - a...
During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View...
As consultants, we’re largely in charge of our own destiny – which can be both a blessing and a curse. Most (all?) of us have things we enjoy that we aren’t good at, and things we’re good at that we don’t find enjoyable. For example: I love to sing -- but no one ever...
During the April 25 #solopr Twitter chat, independent PR pros discussed online research tools, creating proposals, & dream speakers for a 2013 Solo PR conference. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
This question comes from Sean Horrigan: Q: I'm a new member and would love to hear how other members are finding new clients. I'm in a bit of a new biz slump and could use some ideas and inspiration. Thanks much. Thanks for the question, Sean – I like how you talk...
I’m fortunate to be asked to speak to groups and conferences around the country on a fairly regular basis. Recently, I had a speaking engagement that presented a number of unexpected situations, some of which I probably could have minimized. I took the time to capture...
During the April 18 #solopr Twitter chat, independent PR pros discussed clients who are late paying and promoting yourself to your target client base. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the...
Yesterday, I spoke at the Public Relations Council of Alabama's annual conference on personal branding. Except I asked them not to call it that. I’ve always shied away from the term “personal branding,” primarily because some of my early influencers in the online...
For those in the U.S., we’re less than a month away from this year’s April 17 tax filing deadline (the 15th falls on a weekend). If you’re relatively new to consulting, it might sneak up on you that not only are you expected to pay any remaining taxes due from 2011 on...
Often, we can demonstrate our knowledge not just by being able to explain what we do, but by clearly articulating what we don’t do. For example, I just had a client ask me to help them with some high res artwork for an event brochure (well outside my scope) – by...
Because we don’t have a boss, no one may tell you this, but it’s important: be direct when speaking to clients (and colleagues, for that matter). When a client asks for your advice on something, it’s best to say “I recommend X, because...,” versus “well, there are a...
If you haven’t given much thought to the credit card you use, I recommend you take a few moments to research your options (on sites like Bankrate) to make sure you aren’t missing out on a better deal. Especially if you make purchases on behalf of your client, the...