During the December 5 #solopr Twitter chat, independent PR pros discussed LinkedIn Premium, the impact of Klout scores, clients' holiday schedules, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
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Solo PR Pro Blog
Pro Template: Content and Social Media Calendars
In the blog post "The Best Content and Social Media Calendar Templates" we review our three favorite approaches to content and social media management calendars. Exclusively for PRO members, these calendars are available as templates for your use and customization....
The Best Content and Social Media Calendar Templates
Managing content and the conversations around it have always been part of the PR job description. But today, there are many more communications vehicles, with advanced content marketing and management increasingly falling into the PR domain for many organizations....
Fake News, Tech Support, & More
During the November 28 #solopr Twitter chat, independent PR pros discussed what the fake news incident means for PR, how to handle clients who expect you to act as tech support, & more. In addition to the downloadable transcript in PDF, the following highlights...
How to Spot and Attend Great Conferences
What’s the formula for a great conference? I love going to in-person events and conferences, and in the past 20 years I’ve had a hand in planning more than my share. While preparing for the Solo PR Summit (the full schedule is live today!), I’ve given a lot of thought...
Pros/Cons of #SoloPR & More
During the November 14 #solopr Twitter chat, independent PR pros discussed scheduling during the holidays, managing client expectations, pros/cons of being a #solopr, & more. In addition to the downloadable transcript in PDF, the following highlights some of the...
Who you like on Facebook impacts your personal brand
On Facebook: -Do you want to declare your love for household product samples on a daily basis via “Women get it free”? -Would you tell all your friends to "SHOP SALE" at Levi’s online store? -Do you want everyone (including people you don’t know) to be aware you’re...
Instagram Web Profiles, Battling Self Doubt, & More
During the November 7 #solopr Twitter chat, independent PR pros discussed Instagram web profiles, AVEs, battling moments of self doubt, and planning for 2013. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Newsjacking, Video Skills, & More
During the October 31 #solopr Twitter chat, independent PR pros discussed timing announcements, newsjacking, video skills, and advice for a solo PR newbie. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from...
No Tricks, Just Treats – More Top Speakers Announced for Solo PR Summit
The line-up for the Solo PR Summit, being held February 20-21, 2013, at the Regency Suites Hotel in Atlanta, Ga., just keeps getting better! Today, famed Bad Pitch Blog co-author Kevin Dugan joins Mark W. Schaefer, Sarah Evans, Arik Hanson, Kami Huyse, and Heather...
The Most Valuable Social Media Tool & More
During the October 24 #solopr Twitter chat, independent PR pros discussed new business research, the most valuable social media tool, and how to market your product. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
How to Charge for PR Consulting Services
What fee rates should public relations consultants charge? If there’s one key question for freelance PR consultants, both newbies and veterans alike, it’s this one. Of course, there is no one-size-fits-all solution, and over the years we've addressed many aspects of...
