Solo PR Pro Blog
What is it about your work that gets under your skin? No matter the profession, we all encounter workplace pet peeves in our interactions with colleagues, clients, vendors, journalists — you name it! In a recent episode of That Solo Life: The Solo PR Pro Podcast,...
J.W. Arnold knows what makes for a good story. It’s an innate skill, but also comes from his background as a public affairs reporter for a regional chain of newspapers in western Missouri. Today, as principal of PR firm PRDC, J.W. can not only...
Picture this: You’ve set up a meeting with a prospective client, only to learn… they have never worked with a PR professional before. What do you do? Is this the right client for you? Clients that are brand new to the world of public relations can present...
The new year is right around the corner, and, of course, you know what that means. It’s time to start thinking, if you haven’t already, about what’s in store for 2023. When it comes to planning for a new calendar year with your clients, every solo PR pro seems to...
It's a scenario no solo PR pro wants to find themselves in: getting stiffed on client payments. It happened to two of my dear friends this year alone. In both instances, these clients were referrals from trusted sources where personal relationships existed....
The real question is: what can’t Melissa Vela-Williamson do? She’s a wife, mom, PR pro, thought leader and, most recently, author. As chief communication architect at her PR firm, MVW Communications, she’s a solo business owner, too. Strategic partner to...
A big misconception about public relations is that the only thing PR pros do is media relations. As we know, that couldn't be further from the truth. Here's how the Public Relations Society of America defines public relations: “Public relations is a strategic...
When you think of the value of your solo PR business, what do you include? The results you get for your clients, the revenue you bring into the business and the salary you are able to pay yourself and your team are all likely to top the list. But do you ever...
Solo PR Pros are always on the hunt for great business tools. As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. Your work is often time-sensitive and highly...
For more than 40 years, Mary Deming Barber made her mark in the world of public relations. She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000. Throughout her storied career, Mary served...
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on for motivation, inspiration and support. In this series, we ask five Solo PR Pro members to share their best tips, tricks and resources...
As solo business owners, it’s easy to get so focused on working in your business that you forget to take the time to work on your business — which includes making smart choices about finances. As the nation faces inflation, stock market swings and other economic...