Solo PR Pro Blog
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When you think of the value of your solo PR business, what do you include? The results you get for your clients, the revenue you bring into the business and the salary you are able to pay yourself and your team are all likely to top the list. But do you ever...
Solo PR Pros are always on the hunt for great business tools. As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. Your work is often time-sensitive and highly...
For more than 40 years, Mary Deming Barber made her mark in the world of public relations. She recently retired as president and CEO of The Barber Group, a strategic communication and PR consultancy she founded in June 2000. Throughout her storied career, Mary served...
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on for motivation, inspiration and support. In this series, we ask five Solo PR Pro members to share their best tips, tricks and resources...
As solo business owners, it’s easy to get so focused on working in your business that you forget to take the time to work on your business — which includes making smart choices about finances. As the nation faces inflation, stock market swings and other economic...
Much of today’s conversation about the future of work focuses on technology, especially the way that technology enables remote work. It’s a topic that has understandably risen to the forefront during the COVID-19 pandemic. But to strategic consultant, podcast host and...
In a recent episode of That Solo Life: The Solo PR Podcast, Michelle Kane and Karen Swim share some of the most popular representations of PR on TV and in the movies. Some are pretty accurate, and others are…not even close. As Michelle says, “We thought this...
Ebony Vaz’s path to PR was a bit untraditional. “I’ve had quite an interesting background, but it’s funny how it all comes together with what I do now,” she explains. In college, Ebony studied industrial engineering — an area she was inspired to pursue after watching...
For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. "Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications," says Kristie...
Jennifer Donovan always knew she wanted to live abroad. “I started traveling internationally in my teenage years,” she says. “I caught that wanderlust bug and realized I have a huge curiosity for other cultures, foods, languages and people.” After school, Jennifer...
In solo PR and business owner circles, we talk a lot about red flags to keep an eye out for when prospecting, onboarding and working with new clients. You know what we're talking about when we say red flags — clients who pay late (or worse, don't pay at all), clients...
Born and raised in Washington D.C., Ben Finzel's interest in politics and current events began when he was just a kid. “Growing up in D.C., I think you either hate all of that because you’re surrounded by it, or you gravitate toward it,” he says. “For me, it was...