Solo PR Pro Blog
Everything we do as communications professionals is information driven, particularly when it comes to planning. With any type of strategic planning you do for clients, the first step in the process inevitably involves gathering as much information as you can at the...
Today, we’re happy to share news of a transition that has been underway for many weeks. Long-time Solo PR Pro Premium member and frequent collaborator Karen Swim, who has worked alongside founder Kellye Crane since the blog was launched in 2008, has taken ownership of...
Happy 2016! We’ve decked the halls and dropped the ball and now it’s time to get back to business. Many independent PR and communications professionals have set new business resolutions with plans to take their practice to new levels. For others, 2016 is the year they...
As solopreneurs, gritty determination and a steadfast dedication to our work are typically key factors in our success. However, it’s important to keep in mind that this nose-to-the-grindstone attitude can also be our downfall if left unchecked. This holiday season,...
This post has been updated for 2015. The end of the year is fast approaching, but there’s still time to close out 2015 with a bang! Here are 12 items that should be on any independent consultant’s year-end checklist: Financial 1. Make business purchases now - One of...
On the second Wednesday in December, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On December...
Here at Solo PR Pro, we often hear from communications consultants who are confused about what to provide prospects and clients – and when. To address these questions and more, we've produced this ultimate guide to mastering the client lifecycle. The trajectory of the...
Many of the questions we get from members of Solo PR PRO Premium involve the “care and feeding” of prospects and clients (Do you include a full plan with your proposal? When do you send the contract? Etc.). Even those of us who are veterans, having been trained to see...
Do you have the attention span of a goldfish? According to some sources, human attention spans are shrinking at a rapid rate and topics actually hold our attention for less time than our fishy friends. As PR professionals, we know how difficult it can be to grab - and...
The Thanksgiving holiday in the U.S. tends to be a slow week, leading many hard-working Solo PR Pros to take advantage of the opportunity to get organized and catch-up on the stack of business reading we’ve been meaning to get to. Though we regularly preach the...
An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and...
On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...