This interview was recently published by The Center for Sustainable Journalism, and readers of this blog can join me at the upcoming Social Media Integration Conference for 20% off the early bird rates! See below for details. Center for Sustainable Journalism: What...
Solo PR
Pro Blog
Solo PR Pro Blog
Discussing Video and Social Media
During the August 11 #solopr Twitter chat, independent PR consultants offered their insights on topics submitted by the community. We addressed the following questions: 1. Are you using video with your press releases? How? 2. As a follow-up: How much old-school...
Business Plans, Rush Jobs, and more
During the August 4 #solopr Twitter chat, Solo PR Pros shared tips and tricks on a wide-range of topics, including: 1. Do you have a business plan? What format, and how did you develop it? 2. What do you think about (the PR/journo networking site)? 3. Do you take...
Solo Self-Promotion, and More
This week’s #solopr chat on Twitter was a lively discussion (as always!). Questions included the following: 1. Do you have recommendations for the best ways to track radio and TV PSAs? 2. How important is it for PR pros to promote their own (personal) image, i.e....
First Steps, Marketing, and more
The #solopr Twitter chat this week was once again a varied discussion, with expert advice in response to the following questions: 1. What do you do for tech support? 2. What do you do when a potential client calls, then calls two more times & sends two emails...
New PR Tactics, and More
As part of this week’s #solopr Twitter chat, top pros in PR consulting shared their thoughts on a wide-range of topics, including the following: 1) When trying to estimate hours for a blogger outreach program, how do you handle? 2) Has anyone used CNN's iReport.com or...
Superheroes Don’t Exist
Family emergencies can serve as a reminder that there is much more to life than work - these times can offer an amazing opportunity to pause and reflect on our own priorities. Unfortunately, even during periods of grief or illness, we tend to measure ourselves against...
No Freedom without Independence
This weekend the U.S. will celebrate the July 4th holiday, and we'll all pause to appreciate the freedoms we often take for granted. In fact, there is no freedom without independence, and those of us who’ve chosen to ply our public relations trade independently know...
Chatting at the Mid-Year Point
As part of the #solopr Twitter chat this week - at the halfway mark in 2010 - we covered a variety of questions/topics submitted by the Solo PR Pro community: 1) Looking for ideas/advice when announcing new client relationships. Get permission? Make a big splash?...
Holiday Pitching, Renegade Spokespeople, and More
This week’s #solopr Twitter chat was once again a fast-moving hour full of useful tips from some of the top pros in PR consulting nationwide. We covered some timely topics this week, covering the following questions: 1. Is there a "dead zone" around the US 4th of...
New Business, PR Timing, and More
As part of this week’s #solopr Twitter chat, pros in PR consulting offered insights on a wide-range of topics, addressing the following questions: 1. When in between projects and working to gain new business, what are the best practices? 2. I graduated in December and...
Whores, Pimps and the People Who Love Them
When you see people successfully grabbing for accolades, do you find it admirable or whore-ish? At what point does the sharing of one’s information become pimping? Is sensationalistic writing just more punchy and exciting, or does it make you feel nauseated? With...
