Solo PR Pro Blog
During the January 4 #solopr Twitter chat, independent PR pros discussed building national media lists on a budget, using mindmap software, handling a client's social media presence, and 2012 PR resolutions. Specifically, the following questions were addressed: 1. How...
This post contributed by Content & Community Specialist Heather Rast. The early weeks of every year can be pretty symbolic. We give ourselves a pass to shirk the poor work habits of just a few weeks prior. Hopes abound that a big red “re-do” button will let us...
2011 Has been a great year for Solo PR Pro. We grew our readership (which means we’re helping more indies get the information they need) and participation in our weekly Twitter chat (thanks to everyone spreading the good word with the #solopr hash tag) expanded to...
This post contributed by Heather Rast, Content and Community Specialist for Solo PR Pro. In the corporate and agency worlds, there are resources to help career-minded professionals assess their financial place in the talent stream. I remember a rule of thumb I picked...
During the December 14 #solopr Twitter chat, independent PR pros discussed social media during the holidays, accounting software, & organizing new business leads. Specifically, the following questions were addressed: 1. How much "social media" presence will you...
What do you charge? How do you set your fees? These are the most daunting - and among the most important - questions PR consultants ask. Though a one-size-fits-all answer would be nice, unfortunately there isn't one. There are many variables that go into setting the...
What specific situations do you need help with? Leave your burning questions in the Q&A thread on the Forums- or keep your identity a secret with the anonymous question submission form. We’ll address them here in a Premium members-only post twice per month, and...
How much to charge is by far the most common question for Solo PR Pros – among newbies and veterans alike. So we're excited to bring you – the Show Me the Money! course, exclusively for PRO members. Designed to step you through the entire process toward increased...
During the December 7 #solopr Twitter chat, independent PR pros discussed news wire services, controlling clients, and slower work periods. Specifically, the following questions were addressed: 1a. What news release/news wire services get your high ranking? Free or...
This post was written by Heather Rast. It’s that time of year again. The time where independent consultants think about this year's work and how to move into the new year with sound footing. Over the last three years, we’ve had several blog posts and Twitter chats...
During the November 30 #solopr Twitter chat, independent PR pros discussed online bookmarking tools, client references, & sending holiday greetings. Specifically, the following questions were addressed: 1. What tool, if any, do you use for online...
This post is by Solo PR Pro Content and Community Specialist, Heather Rast. Working with Kellye, you learn early on she’s smart about servicing clients. A recent project got us talking about ways to build trust after finding a new client and how vitally important it...