Solo PR Pro Blog
Do you need 1:1 advice with a specific client or business situation? Leave your burning questions in the Q&A thread on the Forums or keep your identity a secret with the anonymous question submission form. Kellye Crane and other experienced Solo PR Pros will...
We recently received an anonymous question from one of our members: Q: How do you resign a client – what do you say? Usually, when a client arrangement isn’t working, there are things we can do to salvage it. But sometimes, through no fault of our own, things just...
The following is a guest post from Jenny Schmitt, founder of CloudSpark. I’ve had the same boss for nearly seven years now. In that time, I’ve had one pay raise, I’ve worked nights, weekends, holidays and compromised on vacations and family time. To be fair, my boss...
During the March 14 #solopr Twitter chat, independent PR pros discussed managing cash flow, current new business trends, & tracking earned media impressions. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
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The following is a guest post from Lisa Sirkin Vielee, owner of Gracie Communications. Heather Rast’s recent blog about creating a conversation (or social media) calendar provided a great planning tool for integrating social media into an overall communications...
During the March 7 #solopr Twitter chat, independent PR pros discussed SXSW attendance, referral fees, social media commentary as a new business tool, & possible topics for a 2013 Solo PR conference. In addition to the downloadable transcript in PDF, the following...
By Kellye Crane and Heather Rast PR consultants that move away from excessive team emails and adopt a useful solution for collaborative project management are able to take on bigger and more lucrative client work. In this series, we help you make sense of the myriad...
During the February 29 #solopr Twitter chat, independent PR pros discussed Facebook's Timeline feature for brand pages, the best (and worst) blog commenting systems, and what solo PR pros are doing this year to leap forward. In addition to the downloadable transcript...
Every four years, we get a bonus day – an extra day to do with what we will. On this Leap Day, doesn’t it seem like a good moment to pause and think about our goals, and what we’re leaping toward? For me, I purposely selected this day to release some new deliverables...
By Kellye Crane and Heather Rast As we mentioned in Part One of this series, effective project management is important for all professionals, but for solo PR pros, it can be a key to profitability. Making better use of your time means you can take on more work and...