Solo PR
Pro Blog
Solo PR Pro Blog
Pro Tip: Setting Mini Deadlines
Pro Tip: Making Sure You Have Everything You Need
Pro Tip: Working with Distractions
New Business, Reducing Stress, & More
During the August 1 #solopr Twitter chat, independent PR pros discussed avoiding a media crisis, prospecting for healthcare clientele, following up during the new business process, and how to reduce stress as a solo PR pro. In addition to the downloadable transcript...
A matter of life and death for PR Pros
Recently, a new study found that (as in previous studies on men) women with high stress jobs have a significant increase in their risk of having a “cardiovascular event” – an almost 70% increase in heart attack risk, and nearly 40% more likely to have other...
Olympic Coverage, the Future of Google+, & More
During the July 25 #solopr Twitter chat, independent PR pros discussed handling aggressive prospective clients, working around Olympic coverage, and the future of Google+. In addition to the downloadable transcript in PDF, the following highlights some of the most...
Proposal Dos and Don’ts
ROI & Minimum Budgets
During the July 18 #solopr Twitter chat, independent PR pros discussed how to include ROI in a proposal and minimum budgets when working with small clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Finding Inspiration, Weathering Emergencies, & More
During the July 11 #solopr Twitter chat, independent PR pros discussed finding inspiration for stale client accounts, working around non-compete agreements when transitioning from agency to solo, and tips for weathering a family emergency. In addition to the...
Behind the Scenes: Notifying Clients of a Family Emergency
Staying Afloat on Stormy Seas
In my most recent post, Secrets of a Sickie, I talked about what to do if you’re ill, and mentioned that many of those tactics also apply when other emergencies arise. My personal posts on this blog are typically few and far between, but (in an ironic twist), since...