Solo PR Pro Blog
Because Solo PR Pros are so busy, when a new client project or request comes in, we often plan to work on it later – closer to its deadline. But it’s a good idea to immediately look at the request and any associated links/documents, and think through how you’ll handle...
This week’s Pro Tip is a lesson learned. By me. Today. As I sit here typing this newsletter, there’s a crew outside doing prep work to paint the exterior of my house. The pressure washer is deafening, and my dog’s intermittent (and understandable) barking at the men...
During the August 1 #solopr Twitter chat, independent PR pros discussed avoiding a media crisis, prospecting for healthcare clientele, following up during the new business process, and how to reduce stress as a solo PR pro. In addition to the downloadable transcript...
Recently, a new study found that (as in previous studies on men) women with high stress jobs have a significant increase in their risk of having a “cardiovascular event” – an almost 70% increase in heart attack risk, and nearly 40% more likely to have other...
During the July 25 #solopr Twitter chat, independent PR pros discussed handling aggressive prospective clients, working around Olympic coverage, and the future of Google+. In addition to the downloadable transcript in PDF, the following highlights some of the most...
This question comes to us from AlisonRoss, who asks: A potential new client wants me to bring ideas to the table before they have hired me. I am switching over to SoloPR. They are working with a larger PR firm already which concerns me. I also worry that some of my...
During the July 18 #solopr Twitter chat, independent PR pros discussed how to include ROI in a proposal and minimum budgets when working with small clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
During the July 11 #solopr Twitter chat, independent PR pros discussed finding inspiration for stale client accounts, working around non-compete agreements when transitioning from agency to solo, and tips for weathering a family emergency. In addition to the...
In the blog post Staying Afloat on Stormy Seas, I outlined some recommendations for weathering a family emergency. Exclusively for PRO members, I like to share specifics and my actual client exchanges when I can, in hopes that it may help you should you ever face a...
In my most recent post, Secrets of a Sickie, I talked about what to do if you’re ill, and mentioned that many of those tactics also apply when other emergencies arise. My personal posts on this blog are typically few and far between, but (in an ironic twist), since...
During the June 27 #solopr Twitter chat, independent PR pros discussed flat rate vs. hourly pricing, integrated email/CRM solutions, and email marketing for clients. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...
During the June 20 #solopr Twitter chat, independent PR pros discussed the recent Walmart PR fiasco, making time for social media, moving up the value chain, and more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular...