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Tools Rule – Except When They Don’t

Tools Rule – Except When They Don’t

A version of this post ran on the Cision blog. I’ve never met a communications professional who wasn’t a tool fiend. Sometimes it seems our appetite for tools and services that can help us do our jobs better is never-ending. And why wouldn’t we be in love with tools?...

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How to Develop Modern Key Messages

How to Develop Modern Key Messages

Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations - at the time, the term “key message” had developed a bad reputation. Folks were hopping aboard the Cluetrain Manifesto’s proclamation that “there’s no...

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Start 2015 Off Right with These Top Posts

Happy new year! The turning of the calendar page has special significance for Solo PR Pros. Many newly independent communications professionals hang out their shingle on January 1, while others already in business choose to redouble their efforts to achieve new goals...

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Must Read Premium Content – Start Here!

Solo PR PRO Premium boasts hundreds of pieces of in-depth professional development content exclusively for our members. We’re proud of our library of thousands of pages of helpful ebooks, templates, and members-only posts, created specifically to address the top...

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Community Tip: Standard agency rates

If you're interested in this Community Tip topic, be sure you've also read our members-only ebook Show Me the Money Part Three: Detailed Guide to Hourly Base Rates. In it, we share specific rate levels and ranges, what you should be doing at each level, and how to...

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