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The Independent Contract

The Independent Contract

What's In, What's Out This is a guest post from Solo PR PRO Premium member, Daria Steigman. Many years ago I was asked to develop a marketing package for the environmental practice group of a large, Washington-based, law firm. I interviewed all the partners, developed...

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The Measurement Gap in Social Media

The Measurement Gap in Social Media

Professionals in marketing, public relations, social media and related fields all struggle with how to measure quantitative results for clients. There are fierce debates on the metrics that matter, and how to best present ROI to clients. All communication pros utilize...

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Getting Organized

Getting Organized

A little upfront work can save you a lot of time. This is a guest post from Solo PR PRO Premium member, Daria Steigman. Every time I get a new computer – desktop, laptop, or All-in-One – I have visions of reclaiming my desk and basking in the openness of white space....

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